ISBN-10:
1259694518
ISBN-13:
9781259694516
Pub. Date:
01/31/2017
Publisher:
McGraw-Hill Professional Publishing
Business Communication: Developing Leaders for a Networked World / Edition 3

Business Communication: Developing Leaders for a Networked World / Edition 3

by Peter Cardon

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Overview

Business Communication: Developing Leaders for a Networked World / Edition 3

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace.


Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.


Product Details

ISBN-13: 9781259694516
Publisher: McGraw-Hill Professional Publishing
Publication date: 01/31/2017
Edition description: New Edition
Pages: 608
Sales rank: 423,554
Product dimensions: 8.50(w) x 10.70(h) x 0.80(d)
Age Range: 18 Years

About the Author

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.

Table of Contents

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Interpersonal Communication and Emotional Intelligence

Chapter 3: Team Communication and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Other Traditional Tools for Business Communication

Chapter 8: Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 9: Routine Business Messages

Chapter 10: Persuasive Messages

Chapter 11: Bad-News Messages

Part Five: Reports and Presentations

Chapter 12: Research and Business Proposals and Planning for Business Proposals

Chapter 13: Completing Business Proposals and Business Reports

Chapter 14: Planning Presentations

Chapter 15: Delivering Presentations

Chapter 16: Employment Communication

Appendixes:

Appendix A: Punctuation, Number Usage, and Grammar

Appendix B: Formatting for Letters and Memos

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