Business for Bohemians: Live Well, Make Money

Business for Bohemians: Live Well, Make Money

by Tom Hodgkinson

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Overview

Ready to be your own boss? If cash flow forecasts, tax returns, and P&Ls sound horrifying, fear not: help is at hand. Journalist Tom Hogkinson has spent his career advocating for laid-back living, and in Business for Bohemians, he combines practical advice with hilarious anecdotes to create a refreshingly candid guidebook for all of us who aspire to a greater degree of freedom in our working lives. Whether you dream of launching your own graphic design startup or growing your Etsy store into a full-scale operation in your spare time, Business for Bohemians will equip you with the tools to turn your talents into a profitable and enjoyable business. Accounting need no longer be a dark art. You will become a social media maven and a friend of the spreadsheet. You will learn the art of negotiation, how to get paid, and how to decide which clients to take. You will discover that laziness can be a virtue. Above all, you will realize that freedom from the nine-to-five life is achievable—and, with Hodgkinson’s comforting, pragmatic and extremely funny advice at hand, you might even enjoy yourself along the way.

Product Details

ISBN-13: 9781468315936
Publisher: ABRAMS
Publication date: 01/23/2018
Pages: 256
Product dimensions: 5.30(w) x 7.70(h) x 1.00(d)

About the Author

Tom Hodgkinsonis the founder and editor ofThe Idlerand the bestselling author ofHow to be Idle,How to be Free,The Idle ParentandBrave
Old World. In 2011 he and his partner Victoria launched the Idler Academy of Philosophy, Husbandry and Merriment, a business that offers online and real-world courses in the liberal arts and practical skills, from philosophy and ukulele to business skills and singing.

Table of Contents

Introduction vii

1 How Do You Want to Live? 1

2 All about the Money 12

3 How to Write a Business Plan 28

4 Learn to Love the Spreadsheet 41

5 The Art of Accounting 51

6 Get the Price Right and Get Paid 67

7 How to Sell 77

8 The Importance of the Website 92

9 The Disappointments of Social Media and How to Get It Right 104

10 The Power of the Mailing List 117

11 The Art of Negotiation 128

12 How to Choose Who You Work With 141

13 How to Deal with Enemies 160

14 Never, Ever Overwork 177

15 The Power of Laziness 187

16 How to be Stoic 200

17 The Joys of Quitting 213

Epilogue 225

A Glossary of Terms 229

Further Reading 239

Acknowledgments 242

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