Business: An Integrative Approach with Student CD and Powerweb

Business: An Integrative Approach with Student CD and Powerweb


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Business: An Integrative Approach, 3e, by Fry, Stoner, and Hattwick is the most integrative introduction to business book on the market. It is built around how business works. The authors start with the mission and vision, look at indicators of success, the assessment of environmental influences, the decisions business leaders must make, and the evaluation of those decisions. Thus, the book parallels how people think in business.

The topics covered in the text are contemporary: cross-functional teams, customer-centered thinking, the use of technology both inside the company and between the company and its customers, the role of stakeholders in business decision-making, the need for quality. The authors have added a discussion of crisis decision-making - a compelling need in the current business and social environment. They look at the environment that business faces but treat them from the perspective of how they really affect businesses rather than from an isolated view that is unrelated to other chapters in the text.

Business: An Integrative Approach, 3e is as integrative as possible. While the functional areas of business are discussed, they have been de-emphasized. The focus then is rather on how business leaders use those resources and the information around them to make decisions leading to successful strategies. Rather than talk about finance, human resources, and production for example, the authors discuss the acquisition of resources that allow the company to function efficiently and effectively. The entire text (its content and pedagogy) is oriented around the big picture for the company - the authors ask readers to look at business as a system that is bound together into inter-related activities.

Product Details

ISBN-13: 9780072845303
Publisher: McGraw-Hill Companies, The
Publication date: 02/21/2003
Pages: 548
Product dimensions: 8.40(w) x 10.30(h) x 1.01(d)

Table of Contents

Part I The Integrative Nature of BusinessChapter 1 The Nature of Business - The Big Picture Chapter 2 The Path Toward a Successful Business Chapter 3 The Scope of Business Today Chapter 4 How Businesses Fit Together Part II Making Decisions in Today's Business Chapter 5 Decision Makers and Decision Making Chapter 6 Understanding Stakeholder Expectations and Ethical Responsibilities Part III The Impact of External Forces Chapter 7 The Impact of Diversity: Trends and Issues Chapter 8 The Impact of Economic Forces Chapter 9 The Impact of Financial Markets and Processes Chapter 10 The Impact of Globalization Chapter 11 The Impact of Legal and Regulatory Forces Part IV Providing Excellence in Goods and Services Chapter 12 Thinking Strategically About the Business Operation Chapter 13 Acquiring and Using Resources Chapter 14 Providing Value Through Quality Products and Services Chapter 15 Enhancing Value Through Communicating with Customers (and more...)

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