This book will show you one thing:
How to identify sustainable growth opportunities for your business.
Because when you have sustainable business growth – everything else falls into place.
You’ll find these opportunities through a process called Applied Business Creativity, which helps you to think about your business differently. It also breaks some of the conventional assumptions you probably have around creative thinking such as:
* Why what’s right for others is wrong for you
* How it’s not about being innovative
* How good ideas aren’t actually ideas
* Why the question you ask is more important than the creative answers you seek, and
* Why you need to have a constrained approach instead of using blue-sky thinking
These may seem counter-intuitive, but this is what you need – fresh thinking around your business.
If you need fresh thinking around practical ways to grow your business, then Business Ideas for Business Growth is the book for you.
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About the Author
Chris Thomason is an engineer who started his career in the UK automotive industry. He emigrated to South Africa to work in the gold and platinum mining industry, and was fortunate to experience the transition to democracy first hand. He also spent time running a gold mine in Mozambique at the height of the civil war there. In 1999 he moved to Australia to live on Sydney's Upper North Shore where he worked in the area of business innovation. He returned to the UK with his family in 2006, and is the managing director of Ingenious Growth, a company that delivers ingenious business growth opportunities for their clients in a broad range of industries. A registered European Engineer, a Chartered Engineer, and a Fellow of the Institution of Mechanical Engineers, Chris lives in Reigate, in the Surrey Hills with his wife and son. The Delicate Force is his first book, but it won't be his last.