The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to:
- Break through the "brain junk" that's been getting in your way to starting a business.
- Develop a business idea (or hone the one you already have) with real potential for success.
- Package your idea to attract the people who want what you have to offer and will pay for it.
- Become visible to your potential customers and clients so that they think of you first.
- Stand head and shoulders above your competitors without spending an extra dime.
- Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away.
- Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!).
We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.
|Product dimensions:||6.30(w) x 9.10(h) x 0.90(d)|
|Age Range:||3 Months to 18 Years|
About the Author
Susan Baroncini-Moe is the founder and president of Business in Blue Jeans, a business and marketing coaching and consulting firm focused on helping entrepreneurs and small business owners to start and grow successful businesses. She regularly speaks to audiences ranging from 50-5,000 people and she and her businesses have been featured in Redbook Magazine, USA Today, MSNBC, BBC, Time, Reuters US, Reuters UK, Slate.com, and Discovery.
Table of Contents
You Are Not Alone 19
There Is No "Get Rich Quick" in Business 19
It's Never Too Late 20
It Doesn't Matter Where You Are Right Now 20
"Wait…business fundamentals? Pfft! I need advanced help!" 21
My Style, My Way vs. Your Style, Your Way 22
What You Can Expect 23
Brain Junk 27
The One Factor I Can't Account For 28
Don't Skip This Stuff 28
"Grasshopper Mode" 29
The Mindset Factor 30
What's Wrong With Being a Dreamer? 31
What Comes Next 34
The Voices in Your Head 35
Replacing Negative Thoughts 37
Other Tools and Strategies 38
Creating the Success Mindset 39
Planning Your "Whys" 40
Authenticity and Your Real Story 42
The Big Stretch 43
Finding "Your Happy Place" 44
When It's Time to Find Help 45
Taking Care of Yourself 45
Time Management 50
Your Work Ethic 54
Your Money Mindset 56
The Fire 63
Why Fire Matters 63
Two Sources of the Fire 64
Why You Need Both the Heart and the Glow 64
The Heart 64
The Glow 66
A Note on Purpose 68
The Extinguishers 70
The Kitchen Sink 70
No Fire 72
The Ember Challenge 77
The Fire, Properly Channeled 78
What Is Expertise? 81
Why Does Expertise Matter 81
What If You Don't Have Expertise? 83
Discovering Your Expertise 83
When It's Okay Not to Have Expertise 85
Developing Your Expertise 86
The Interplay 91
The Weirdness 92
Packaging the Sweet Spot Into a Business 93
Getting Your Ducks in a Row 93
Writing Your Mission Statement 95
Drawing Lines in the Sand 96
Be Prepared 99
Your Target Market 100
Analyzing Your Peers 113
Product and Service Offerings 121
Your Business Model 125
Delivering Products and Services 126
Turn Your Industry on Its Ear 128
Packaging Your Sweet Spot Into a Brand 130
What the Heck Is "Branding" Anyway? 130
Why Does Branding Matter to My Small Business? 131
Creating (or Revamping) the Brand Identity 132
Styling the Brand 138
Leaning Into Your Marketing 153
What Is Marketing? 153
Creating a Marketing Plan 155
Leaning In: The Philosophy 157
The Big Mistakes in Marketing 158
Ignoring Your Audience 159
The Keys to Leaning Into Your Marketing 160
Educating Your Target Market 167
Marketing with Conscience 169
The Container Store 170
Whole Foods 170
When to Market With Conscience 171
Extraordinary Customer Experiences 172
How to Create an Extraordinary Customer Experience 172
The Village 187
Who You Need in Your Village 188
A Few More Words 217
Join the Business in Blue Jeans Community 219
What People are Saying About This
This is the best little "how-to" book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read."
Larry Winget, television personality and 5 time bestselling author, including the #1 bestseller: Shut Up, Stop Whining and Get A Life
I thought I knew the basics of being a small business owner and I needed some advanced tactics to grow my business. Wow! I thought wrong! Susan Baroncini-Moe's Business in Blue Jeans takes the basics of small business and takes them to a whole new level, with insights to take MY business to a whole new level. Jam-packed with proven usable insights, this book will fast become a staple of small business owners everywhere!
Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media and author of 4 books and more than 2500 articles focused on small business tips and tricks
With expert guidance from Susan Baroncini-Moe and her thought-provoking exercises, I moved through a lot of "brain junk" like self-doubt, fear of failure, and self judgment. I was able to finally begin paying attention to my own voice and discover my true ideas about the kind of career and lifestyle I want.
Best of all, with Susan's help, I'm on a path to create a viable business doing what I love, and I've never been more excited about my future! If you've ever wanted to do more, be more, or create more, Business in Blue Jeans will help you do it.
Brande Plotnick, Tomato Envy
Most Helpful Customer Reviews
Starting Out or Growing Your Entrepreneurial Dreams – The Path to Success “Business in Blue Jeans – How to Have a Successful Business on Your Own Terms, and in Your Own Style” is written for entrepreneur’s setting out on an adventure of starting up or running a small business. Business and marketing coach Susan Baroncini-Moe provides the tools for readers to pursue their dreams, and to become successful. Baroncini-Moe offers keen insight, relevant advice, attainable goals, pertaining to practical business principles, combined with tools for designing marketing strategies, implementing branding, and suggestions for working through “brain junk.” Susan’s writing is transformative. It is important that the reader complete the homework assignments to receive the greatest benefit from their reading. These are designed to be done as independent exercises. From the table of contents right through to the end notes and index, the material is well organized and formatted for ease in reading, assimilating, and for future reference and study. “Business in Blue Jeans – How to Have a Successful Business on Your Own Terms, in Your Own Style” will resonate with newbies, those moving into startup companies, and for existing business owners seeking coaching for growing their company. It is must reading for: revolutionaries with a dream to start and succeed in their own business. A copy of this book was provided for review purposes. The opinions expressed are my own.