Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style

Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style

by Susan Baroncini-Moe


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Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style by Susan Baroncini-Moe

The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too.

In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to:

  • Break through the "brain junk" that's been getting in your way to starting a business.
  • Develop a business idea (or hone the one you already have) with real potential for success.
  • Package your idea to attract the people who want what you have to offer and will pay for it.
  • Become visible to your potential customers and clients so that they think of you first.
  • Stand head and shoulders above your competitors without spending an extra dime.
  • Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away.
  • Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!).

We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

Product Details

ISBN-13: 9781937879228
Publisher: Sound Wisdom
Publication date: 06/18/2013
Pages: 232
Product dimensions: 6.30(w) x 9.10(h) x 0.90(d)
Age Range: 3 Months to 18 Years

About the Author

Susan Baroncini-Moe is the founder and president of Business in Blue Jeans, a business and marketing coaching and consulting firm focused on helping entrepreneurs and small business owners to start and grow successful businesses. She regularly speaks to audiences ranging from 50-5,000 people and she and her businesses have been featured in Redbook Magazine, USA Today, MSNBC, BBC, Time, Reuters US, Reuters UK,, and Discovery.

Table of Contents

Preface 15

Introduction 19

You Are Not Alone 19

There Is No "Get Rich Quick" in Business 19

It's Never Too Late 20

It Doesn't Matter Where You Are Right Now 20

"Wait…business fundamentals? Pfft! I need advanced help!" 21

My Style, My Way vs. Your Style, Your Way 22

What You Can Expect 23

Brain Junk 27

The One Factor I Can't Account For 28

Don't Skip This Stuff 28

"Grasshopper Mode" 29

The Mindset Factor 30

What's Wrong With Being a Dreamer? 31

What Comes Next 34

The Voices in Your Head 35

Replacing Negative Thoughts 37

Other Tools and Strategies 38

Creating the Success Mindset 39

Planning Your "Whys" 40

Authenticity and Your Real Story 42

The Big Stretch 43

Finding "Your Happy Place" 44

When It's Time to Find Help 45

Taking Care of Yourself 45

Sleep 46

Exercise 47

Nutrition 48

Stress 49

Time Management 50

Relationships 53

Your Work Ethic 54

Your Money Mindset 56

The Fire 63

Why Fire Matters 63

Two Sources of the Fire 64

Why You Need Both the Heart and the Glow 64

The Heart 64

The Glow 66

A Note on Purpose 68

The Extinguishers 70

The Kitchen Sink 70

No Fire 72

Uncertainty 72

Grandiosity 73

Time 75

The Ember Challenge 77

The Fire, Properly Channeled 78

Expertise 81

What Is Expertise? 81

Why Does Expertise Matter 81

Your 82

Business 82

What If You Don't Have Expertise? 83

Discovering Your Expertise 83

When It's Okay Not to Have Expertise 85

Developing Your Expertise 86

Packaging 91

The Interplay 91

The Weirdness 92

Packaging the Sweet Spot Into a Business 93

Getting Your Ducks in a Row 93

Writing Your Mission Statement 95

Drawing Lines in the Sand 96

Be Prepared 99

Your Target Market 100

Analyzing Your Peers 113

Product and Service Offerings 121

Your Business Model 125

Delivering Products and Services 126

Turn Your Industry on Its Ear 128

Packaging Your Sweet Spot Into a Brand 130

What the Heck Is "Branding" Anyway? 130

Why Does Branding Matter to My Small Business? 131

Creating (or Revamping) the Brand Identity 132

Styling the Brand 138

Leaning Into Your Marketing 153

What Is Marketing? 153

Creating a Marketing Plan 155

Leaning In: The Philosophy 157

The Big Mistakes in Marketing 158

Broadcasting 158

Ignoring Your Audience 159

The Keys to Leaning Into Your Marketing 160

Targeting 160

Engagement 162

Consistency 165

Educating Your Target Market 167

Marketing with Conscience 169

The Container Store 170

Whole Foods 170

When to Market With Conscience 171

Extraordinary Customer Experiences 172

How to Create an Extraordinary Customer Experience 172

The Village 187

Who You Need in Your Village 188

Masterminds 188

Networks 192

Administrative 196

Advisory 208

A Few More Words 217

Join the Business in Blue Jeans Community 219

Acknowledgments 221

Index 225

What People are Saying About This

From the Publisher

This is the best little "how-to" book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read."

—Larry Winget, television personality and 5 time bestselling author, including the #1 bestseller: Shut Up, Stop Whining and Get A Life

I thought I knew the basics of being a small business owner and I needed some advanced tactics to grow my business. Wow! I thought wrong! Susan Baroncini-Moe's Business in Blue Jeans takes the basics of small business and takes them to a whole new level, with insights to take MY business to a whole new level. Jam-packed with proven usable insights, this book will fast become a staple of small business owners everywhere!

—Phil Gerbyshak, Chief Connections Officer, Milwaukee Social Media and author of 4 books and more than 2500 articles focused on small business tips and tricks

With expert guidance from Susan Baroncini-Moe and her thought-provoking exercises, I moved through a lot of "brain junk" like self-doubt, fear of failure, and self judgment. I was able to finally begin paying attention to my own voice and discover my true ideas about the kind of career and lifestyle I want.

Best of all, with Susan's help, I'm on a path to create a viable business doing what I love, and I've never been more excited about my future! If you've ever wanted to do more, be more, or create more, Business in Blue Jeans will help you do it.

—Brande Plotnick, Tomato Envy

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Business In Blue Jeans: How To Have A Successful Business On Your Own Terms, In Your Own Style 4 out of 5 based on 0 ratings. 1 reviews.
richardblake More than 1 year ago
Starting Out or Growing Your Entrepreneurial Dreams – The Path to Success “Business in Blue Jeans – How to Have a Successful Business on Your Own Terms, and in Your Own Style” is written for entrepreneur’s setting out on an adventure of starting up or running a small business. Business and marketing coach Susan Baroncini-Moe provides the tools for readers to pursue their dreams, and to become successful. Baroncini-Moe offers keen insight, relevant advice, attainable goals, pertaining to practical business principles, combined with tools for designing marketing strategies, implementing branding, and suggestions for working through “brain junk.” Susan’s writing is transformative. It is important that the reader complete the homework assignments to receive the greatest benefit from their reading. These are designed to be done as independent exercises. From the table of contents right through to the end notes and index, the material is well organized and formatted for ease in reading, assimilating, and for future reference and study. “Business in Blue Jeans – How to Have a Successful Business on Your Own Terms, in Your Own Style” will resonate with newbies, those moving into startup companies, and for existing business owners seeking coaching for growing their company. It is must reading for: revolutionaries with a dream to start and succeed in their own business. A copy of this book was provided for review purposes. The opinions expressed are my own.