BUSINESS INNOVATION in the 21st Century

BUSINESS INNOVATION in the 21st Century

by Praveen Gupta

Paperback(New Edition)

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BUSINESS INNOVATION in the 21st Century by Praveen Gupta

The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation™; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit

Product Details

ISBN-13: 9781419646638
Publisher: BookSurge, LLC
Publication date: 02/01/2007
Edition description: New Edition
Pages: 408
Sales rank: 398,452
Product dimensions: 6.00(w) x 9.00(h) x 0.84(d)

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