Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

by Jim McCormick, Maryann Karinch

Hardcover(New Edition)

View All Available Formats & Editions
Choose Expedited Shipping at checkout for delivery by Wednesday, April 21



Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line.

Freestyle motocross star Carey Hart discovers that backflips in the boardroom don't fly, but sharp entrepreneurship turns his tattoo venture into a multimedia enterprise.

Rodeo rider Ty Murray, “The King of the Cowboys,” turns his passion for bull riding into a professional sports empire.

Olympian bobsledder Gord Woolley prepares himself mentally every morning, whether polishing his runners or running his communications firm.

Alpine climber Mark Richey learns to rely more on skills than tools to build his architectural woodworking business.

Marathoner Quang S. Pham uses visualization techniques to go the distance as a runner and as a CEO in the pharmaceutical industry.

Mountaineer Guy Downing climbs some of the world's highest mountains and makes a fortune on Wall Street.

PLUS more career-building lessons from sports television CEO Gavin Harvey, skier and bobsledder Kirby Best, polar explorer Bill Baker, mountaineer and CEO Kevin Sheridan, skier and law firm founder Julie Pearl, CEO and race car driver Don Bell, and others


No guts, no glory.

What does it take to succeed in business? Risk taking. Preparation. Self-confidence. The same principles that drive extreme athletes to the highest peaks of performance. This action-ready guide shows you how to capture the winning mind-sets of champions-for extreme success in business and life.

Product Details

ISBN-13: 9780071626989
Publisher: McGraw-Hill Professional Publishing
Publication date: 07/09/2009
Edition description: New Edition
Pages: 256
Product dimensions: 5.80(w) x 8.30(h) x 1.00(d)

About the Author

Jim McCormick is a full-time professional speaker, record-holding skydiver, and former COO for an architectural firm. He is an accomplished skydiver with five world records, and over 3,000 jumps to his credit.

Maryann Karinch is a literary agent and author of 15 books, as well as a certified personal trainer. She has over 650 skydives to her credit and is one of the few women to complete the inaugural Eco-Challenge in Southern Utah.

Table of Contents


Chapter 1: Unique Is Only the Beginning

Section I: Personal Excellence

Chapter 2: Grow Up to Be a Cowboy—Honor Your Passion

Chapter 3: Flailing Means You’re Not Good at It—Know Your Limitations

Chapter 4: But Can You Backflip in the Boardroom?—Welcome Humility

Chapter 5: Don’t Bail Your Board—Exude Integrity

Chapter 6: Crash Alone, or Win with a Voice in Your Head—To Be a Top Performer, Get Coached

Chapter 7: Give Your Head Some Air—Liberate Your Ideas

Chapter 8: Spawn New Tricks—Be a Stimulus for Passion

Chapter 9: Climb as Soon as the Weather Breaks—Be Ready to Seize Opportunity

Chapter 10: Roll with the Fall—Practice Resilience

Chapter 11: Stretch If You’re Too Short—Never Give Up

Section II: Team Leadership

Chapter 12: “I” Does Not Save the Day—Your Team is Critical

Chapter 13: Why Doom Yourself to Failure?—Abhor Mediocrity and Average Behavior

Chapter 14: Wear Gloves If Your Hands are Cold—Eliminate the Victim Mentality

Chapter 15: Let Your Horse Read You—Influence Others with Your Behaviors and Results

Chapter 16: Help Them to Summit with You—Create Ways for People to Achieve More as Part of the Team than by Going It Alone

Chapter 17: Ski the Best Path, Not the Straightest—Maintain Situational Awareness

Chapter 18: Feel the Rush on the Way to the Medal Stand—Celebrate Your Victories

Section III: Team Excellence

Chapter 19: Add Ten Feet to Your Jump—Insist on Goal Clarity

Chapter 20: Think the Rush, Don’t Just Feel It—See Risk as a Tool, Not a Threat

Chapter 21: Grapple Like a Chess Master—Manage Risk with Contingency Thinking

Chapter 22: Think Like a Pilot—Focus Yields Efficiency

Chapter 23: Take the Extra Step—Push to the Edge

Chapter 24: Try Groping in the Dark—Be Fluid

Chapter 25: “Dude, What’s Up with the Bull Riding?”—Focus Outward

Chapter 26: A Great Ride Isn’t Going to Be an Easy Ride—You Have to Find a Way

Appendix: Bios of Featured Athlete-Executives


Customer Reviews