The Business Of Sports / Edition 2 available in Paperback
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today's sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas.
The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.
|Publisher:||Jones & Bartlett Learning|
|Product dimensions:||8.40(w) x 10.80(h) x 1.70(d)|
About the Author
University of Pennsylvania - The Wharton School, Pennsylvania
Table of Contents
PartPart I Professional Sports ChapterChapter 1 Ownership ChapterChapter 2 Leagues: Structure and Background ChapterChapter 3 Global Leagues ChapterChapter 4 Emerging and Niche Leagues ChapterChapter 5 Revenue Sharing and Competitive Balance ChapterChapter 6 Teams ChapterChapter 7 Stadiums and Arenas ChapterChapter 8 Media ChapterChapter 9 Labor Matters: Unions ChapterChapter 10 Labor Matters: Athlete Compensation ChapterChapter 11 Sports Franchise Valuation PartPart II Olympic Sports ChapterChapter 12 Olympics PartPart III College Sports ChapterChapter 13 History and Structure ChapterChapter 14 The NCAA and Conference Affiliation ChapterChapter 15 Member Institutions ChapterChapter 16 Gender Equity ChapterChapter 17 Amateurism and Reform PartPart IV Sociological Considerations ChapterChapter 18 Race ChapterChapter 19 Ethics