Learn the 25 keys that can make or break a great business plan that will guide your business growth and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. The 12-volume series is written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times. The structure of each volume presents an unparalleled synopsis of crucial principles of specific areas of business expertise.
Author Bio: Edward E. Williams, Ph.D., is the Henry Gardiner Symonds Professor and Director of the Entrepreneurship Program at the Jones Graduate School of Administration at Rice University. He is the author of over 40 articles and 6 books on business and economics. James R. Thompson, Ph.D., is a professor in the Department of Statistics at the Brown School of Engineering at Rice University. He is the author of 11 books and has published over 80 articles. H. Albert Napier, Ph.D., is a professor of Management and Psychology at the Jones Graduate School of Management at Rice University. He is the author of more than 40 books on software applications.
Narrator Bio: Eric Conger has appeared on television's "Another World" and "Loving," and on stage at over a dozen regional theatres. He has voiced over 4,000 corporate and documentary programs, and narrated over 48 audiobooks. He lives in Weehawken, New Jersey.