Business Planning in Transport

Business Planning in Transport

by Adam Simmons

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Overview

If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily – railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.

Product Details

ISBN-13: 9781908135827
Publisher: U P Publications
Publication date: 05/22/2017
Pages: 416
Product dimensions: 5.50(w) x 8.50(h) x 1.13(d)

About the Author

Up until 1988, Adam Simmons MBA, MSc, BSc worked in two British transport companies, British Rail and London Transport. Since then, he has been involved in several franchising competitions for rail services in Great Britain. His work has encompassed the other side of the fence, particularly in auditing revenue and performance models for the Department of Transport and Network Rail. On the international front, he has worked on major passenger, freight and infrastructure projects on all five continents.

Adam has been involved in transport and corridor studies throughout Africa as well as the Caribbean, southeast Asia and Europe and has also participated in studies concerning the political and structural aspects of transport infrastructure, demand forecasting and economic/financial analysis (including cost-benefit analyses). In addition, he has undertaken European aid projects on ex-post evaluation and institutional restructuring.

Adam is also employed by Warwick University as a Teaching Associate in Modelling for Management and by Birmingham University, in a similar role, for Service Operations Management and by the Institute of Railway Operators (UK) as a tutor in Railway Economics and Business Organisation.
He has lectured at Westminster University Business School and has been a freelance lecturer elsewhere in the London area on a wide array of subjects including quantitative analysis for marketing, services marketing, business strategy and financial management.

Table of Contents

1 INTRODUCTION

2 PRINCIPLES OF DATA PRESENTATION

3 MARKETS, SUPPLY AND DEMAND

4 INDUSTRY STRUCTURE

5 CONSUMER SURPLUS AND ELASTICITIES

6 COMPETITION WITH OTHER MODES

7 INFLATION AND GROSS DOMESTIC PRODUCT

8 SUMMARISING DATA, PROBABILITY AND SAMPLING

9 CORRELATION AND REGRESSION

10 REGRESSION ANALYSIS: FURTHER CONSIDERATIONS

11 QUEUING AND SIMULATION

12 COSTS

13 COMPANY SIZE AND STRUCTURE

14 LINEAR PROGRAMMING

15 SUBSIDIES

16 PRINCIPLES OF MARKETING I

17 PRINCIPLES OF MARKETING II

18 PRINCIPLES OF MARKETING III

19 FORECASTING I

20 FORECASTING II

21 HOW TO UNDERTAKE AN INVESTMENT APPRAISAL

22 FROM INVESTMENT APPRAISAL TO ECONOMIC APPRAISAL

23 CASE STUDY ON PRICE DISTORTIONS

24 ANSWERS TO EXERCISES

INDEX

Exercises include Industry specific examples from Airlines, Shipping, Rail - For Example

Overall Pricing Strategy by Mode

17.2.1 Airline Pricing

17.2.2 Hotel Pricing

17.2.3 Rail Pricing

17.3 Pricing and Market Segmentation

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