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Business Playground: The Where Creativity and Commerce Collide
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Business Playground: The Where Creativity and Commerce Collide

by Dave Stewart, Mark Simmons
 

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The Business Playground is the definitive guide to creativity and innovation

Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and

Overview

The Business Playground is the definitive guide to creativity and innovation

Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers.

The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking.

Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book.

The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to:

  • Ask the right questions so you can find the right answers
  • Rediscover, train, and utilize your innate creative abilities
  • Conduct “the perfect brainstorm”—yes, such a thing really does exist
  • Create a work culture that’s conducive to creativity
  • Help people collaborate with others within and outside of the organization
  • Kill ideas that aren’t working before they waste too much time and too many resources
In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.”

Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground

Editorial Reviews

From the Publisher
“Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside of all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers and games make for an entertaining and informative read. If you get half as much out of this book as I did you’re in for quite a treat.”
-Richard Branson (from the Foreword), Virgin

"In this thoroughly enjoyable and highly instructive book, Dave Stewart and Mark Simmons tell you how we all can tap into our best creative selves, the way we could when we were children. Who knew having so much fun was the key to success!"
-Laura Ziskin, Motion Picture Producer (including Spider-Man 1, 2 and 3, Pretty Woman, To Die For and As Good as It Gets) and co-founder of Stand Up to Cancer

"Commercial growth is driven by creativity. This book gives you the keys to the car."
-Andrew Robertson, President and CEO, BBDO Worldwide

"Brainstorming with Dave Stewart is a rare privilege. He’s a genuine one-off in his creativity and his willingness to disrupt the status quo. If you can’t work with Dave in person, this book is the next best thing – an insight into another way of getting innovation to take root in your organisation. It’s all about attitude of mind. The Business Playground will help you raise the game with your team."
-Christopher Rodrigues CBE, Chair of Visit Britain, International Personal Finance plc, The Almeida Theatre and The Windsor Leadership Trust. Past President and CEO, Visa International

"The Business Playground reminds us that instilling a good dose of humour and a bit of fun and games to the process is one of the most powerful creative tools an organisation has to driving performance, collaboration and shareholder value in a highly demanding environment."
-Stephen Davis, President, Hasbro Studios

"Innovation requires vision, intuition, courage and ability to see what others don’t see. Dave has them all."
-Tero Ojanperä, Executive Vice President, Services and member of the Nokia Group Executive Board

"Dave's knowledge and experience from all aspects of the music business is applied to the entire world of business - sheer brilliance!"
-John Meglan, President and Co-CEO, Concerts West/AEG Live

Product Details

ISBN-13:
9780321720580
Publisher:
New Riders
Publication date:
07/27/2010
Series:
Voices That Matter Series
Pages:
244
Product dimensions:
6.70(w) x 8.20(h) x 0.80(d)

Meet the Author

Dave Stewart is founder and chairman of Weapons of Mass Entertainment, an idea factory described by the LA Times as 'a media company for the new world’. A multimedia entrepreneur, his career spans more than 25 years and over 100 million album sales. As well as being one half of Eurythmics with Annie Lennox, Stewart has worked with some of the best including Bono, Mick Jagger, Gwen Stefani, Sinead O’Connor, Tom Petty and Bob Dylan, winning best songwriter and best producer 4 times as well as numerous Grammy and Life Time Achievement Awards. Described by Dylan as ‘a fearless innovator’, Stewart was recently named one of the 100 Most Creative People in Business by Fast Company Magazine. Stewart is an acclaimed public speaker and regularly advises businesses on creativity and innovation. He is a key advisor to mobile phone giant Nokia, where he has the unique title of ‘change agent’, and has created a number of game-changing ventures in the entertainment industry. Stewart is an accomplished photographer and filmmaker, and also makes a mean vodka martini.

Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution. Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an adviser to the Bill & Melinda Gates Foundation and Al Gore’s Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organizations around the world to put this into practice. Follow Mark on Twitter: @markjcsimmons.

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