Business Practices in Emerging and Re-Emerging Markets

Business Practices in Emerging and Re-Emerging Markets

by S. Singh

Paperback(1st ed. 2008)

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This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria, and UAE, and explains how forces of global competition have set the culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book an asset to both researchers and managers.

About the Author:
Satyendra Singh is an Associate Professor of Marketing and International Business at the University of Winnipeg

Product Details

ISBN-13: 9781349536917
Publisher: Palgrave Macmillan US
Publication date: 04/09/2008
Edition description: 1st ed. 2008
Pages: 259
Product dimensions: 5.51(w) x 8.50(h) x (d)

Table of Contents

List of Figures and Tables     xiii
List of Abbreviations     xv
Acknowledgments     xvii
Preface     xix
Notes on Contributors     xxi
Introduction   Satyendra Singh     1
Aims and Objectives of the Book     2
Definition of Emerging Markets     2
The Conceptual Framework of the Book     3
The Pedagogy, Positioning, and Organization of the Book     6
Summary of Chapters     7
The Emerging Markets     7
Business and Ethical Orientations     8
Emering Lifestyle and Consumer Behavior     9
Emerging Business Practices     11
References     13
The Emerging Markets
Market Liberalization in Emerging Economies: Changing Business Practices   Peter M. Lewa     17
Introduction     17
Methodology     19
The Theoretical Framework     21
Omission of Politics in SAPs     21
Political Interest Groups     22
Emerging Economy of Kenya     24
Economic Restructuring     26
Logic of Reform     28
Initial Responses to Market Liberalization     29
Marketing Practicesbefore Liberalization     33
Government Interference in Perfectly Competitive Markets     33
Changing Marketing Dynamics     35
Market Share     35
Product Quality     35
Production Differentiation     35
Economic Performance     36
Price and Low-Cost Production     36
Effective Distribution System     36
Research and Development     36
Raw Materials     37
Financial Strength     37
The Future of Marketing in Kenya's Emerging Economy     37
Conclusion     39
References     40
Business and Ethical Orientations
Business Orientation, Brand Image, and Business Performance   Satyendra Singh     45
Introduction     45
Background to the Study     47
The Conceptual Model     48
Marketing Orientation     49
Social Orientation     50
Economic Orientation     51
Brand Image and Business Performance     52
Methodology     52
Research Design     52
Data Collection     52
Characteristics of the Sample     53
Operationalization of the Measures      54
Business Orientation     54
Brand Image     54
Business Performance     56
Analysis     56
Results and Discussion     57
Marketing Orientation     57
Social Orientation     61
Economic Orientation     62
Brand Image     63
Implications for Managers     63
Future Research Directions     64
Conclusion     65
References     66
Ethics and Profitability: Can They Coexist?   Satyendra Singh     69
Introduction     69
The Conceptual Framework and Hypotheses Development     71
Moral Philosophies: Deontological versus Teleological     72
Link between CEV and Profitability     74
Methodology     75
Measurements to Variables     75
Deontological and Teleological Variables     75
CEV Scale     76
Ethics-Based Profitability     76
Data Collection and Sample Characteristics     78
Data Collection     78
Characteristics of the Sample     78
Analysis and Results     78
Discussion     79
Directions for Future Study     82
Conclusion     82
References     83
Business Ethics and Marketing Practices in Nigeria   J.T. Akinmayowa     89
Introduction     89
Business Ethics     91
Nigerian Business Environment as an Emerging Market     93
Heavy Dependence on Petroleum (Oil)     94
Low Agricultural Production     94
High Unemployment and Underemployment of School Leavers     94
Inflation     94
Underutilization of Production Capacity     95
Debt Burden     95
Human Burden     95
Unethical Business Practices     96
Product Adulteration and Piracy     96
Inadequate Information by Marketers     98
Deceptive Packaging     100
Poor Customer Services in Banks and Insurance Companies     101
Lack of Guarantee for Mechanical Goods     102
Misleading Advertisements and Deceptive Business Promotion     102
Advance Fee Fraud and Money Laundering     103
Shortchanging Customers     104
The Ethics Project 2006     105
Government Policies and Watchdog Agencies     107
Economic and Financial Crimes Commission (EFCC)     107
Independent Corrupt Practices and Other Related Offences Commission (ICPC)     108
Nigerian Drug Law Enforcement Agency (NDLEA)     108
Standard Organization of Nigeria (SON) and National Copyright Commission (NCC)     108
National Agency for Food and Drug Administration Commission (NAFDAC)     108
Conclusion     111
References     114
Emerging Lifestyle and Consumer Behavior
Attitude of Indian Consumers toward Wine: Pleasure versus Prescription   Satyendra Singh     119
Introduction     119
The Context     121
The Choices: Pleasure versus Prescription     122
Prescription-Based Choice     122
Pleasure-Based Choice     122
The Wine Consumer     122
The Theoretical Framework     123
Methodology     125
The Attitude Scale and Data Collection     125
Selection of the Product (Wine), Respondents, and Sample Characteristics     126
Analysis     126
Results and Discussion     127
Implications for Managers and Conclusion     128
Appendix     129
References     130
Culture, Creativity, and Advertising   Satyendra Singh    Kwaku Appiah-Adu     133
Introduction     133
The Culture-Creativity Framework     135
Literature Review and the Field Perspective     135
Methodology     137
Selection of Countries     138
Selection of the Product-Perfume Advertisements     138
Selection of Magazines, Advertisements, and Respondents     139
Results     140
Discussion     141
Recommendations     145
Implications for Managers     146
Limitations     146
Future Research Directions     146
Conclusion     147
Acknowledgments     148
References     148
Emerging Business Practices
The Current Marketing Practices in Ghana   Kwaku Appiah-Adu   Satyendra Singh     153
Introduction     153
Background to the Study     154
Structural Adjustment Program     154
Literature Review     155
Marketing Orientation     155
Pre-SAP Market Conditions and Practices     155
Emerging Marketing Practices in the Post-SAP Environment     156
Hypotheses Development     156
Marketing Orientation of Domestic and Foreign Firms     156
Research Design     157
Survey Administration     157
Characteristics of Respondent Firms     158
Operationalization of Measures     158
Results and Discussion     159
Perceived Importance of Marketing Activities     159
Performance of Marketing Activities     160
Managerial Implications     162
Limitations and Future Research Avenues     163
References     164
Performance Measurements of the International Joint Ventures in an Emerging Market   Gin Chong     167
Introduction     167
Definition of Emerging Market     169
Potential Benefits of IJVs     171
Differences in Tastes, Demands, and Income Levels     173
Differences in Factor Endowments     173
Differences in Knowledge-Based Assets     173
Differences in Government Regulations     174
Cross-border Flexibility     174
Bargaining Power     174
Costs and Risks of Multiple Sources of Value     174
Costs and Risks of Multiple Levels of Authority     175
Presence of the After-Sales Services     175
The Theoretical Framework      175
Agency     176
Trust     177
Consensus or Conflicts about Goals     178
Context-Based Bargaining Power     179
Partners' Host Country Knowledge     180
Control     181
Size of the IJVs     183
Strategy     185
Technology     186
Transaction Costs     186
Culture and Society     187
Long-term Orientation     189
Economy and Market Size     189
Government and Politics     190
Industrial Structure     191
Resources     192
Performance Measurement     193
Methodology     195
Data Collection     195
Data Analysis     196
Case Studies     197
Service Firm A     197
Manufacturing Firm B     198
Service Firm C     199
Manufacturing Firm D     199
Service Firm E     200
Cross-case Analysis     200
Findings     200
Agency     201
Control     201
Strategy     202
Technology     203
Transaction Costs      203
Culture and Society     204
Economy and Market Size     204
Government and Politics     205
Industrial Structure     206
Resources     206
Contribution of the Chapter     207
Future Research Directions     209
References     210
Two Case Studies Harnessing Knowledge Capabilities in Emerging Markets: Offshoring and the Experience of MAC & Co.   Ajay Bhalla     221
Introduction     221
Recognition of Knowledge as a Core Competence     222
Background to the Research and Information Center     223
From Research and Information Functions to Knowledge Center     224
Creation of an Internal Buy-in for MKC     226
Building Momentum     226
The Current Position of MKC     227
Future Positioning of MKC     228
Change Management in MAST Africa Limited   Peter M. Lewa     231
Introduction     231
The Process of Change     233
Strategy Selection for Change Management     234
Change Management in MAST Africa Limited     235
Conclusion     240
Acknowledgments     241
References      241
Conclusion   Satyendra Singh     243
Index     253

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