This book is about getting your organization to execute as a unit. It is also about continually improving upon customers' perception of value. The book looks at a roadmap for operational excellence: a journey that can only sustains success when everybody aboard is a crew and not just a passenger. That means a roadmap that is devoid of unnecessary complexity, with clear mile markers to track progress. It also means clear alignment within the team on the key strategic initiatives that are critical to the journey. Enrolling the entire organization to adopt the principles of strategic and operational excellence allows an organization to more effectively unleash the creativity and talents of team members.