ISBN-10:
0199583404
ISBN-13:
9780199583409
Pub. Date:
06/04/2011
Publisher:
Oxford University Press, USA
Business Research Methods / Edition 3

Business Research Methods / Edition 3

by Alan Bryman, Emma Bell

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Product Details

ISBN-13: 9780199583409
Publisher: Oxford University Press, USA
Publication date: 06/04/2011
Edition description: Older Edition
Pages: 808
Product dimensions: 7.70(w) x 10.40(h) x 1.40(d)

About the Author

Alan Bryman is Professor of Organizational and Social Research at the University of Leicester.

Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.

Table of Contents

PART ONE.
1. Business Research Strategies
2. Research Designs
3. Planning a Research Project and Formulating Research Questions
4. Getting Started: Reviewing the Literature and Formulating Research Questions
5. Ethics and Politics in Business Research
PART TWO.
6. The Nature of Quantitative Research
7. Sampling
8. Structured Interviewing
9. Self-Completion Questionnaires
10. Asking Questions
11. Structured Observation
12. Content Analysis
13. Secondary Analysis and Official Statistics
14. Quantitative Data Analysis
15. Using SPSS for Windows
PART THREE.
16. The Nature of Qualitative Research
17. Ethnography and Participant Observation
18. Interviewing in Qualitative Research
19. Focus Groups
20. Language in Qualitative Research
21. Documents as Sources of Data
22. Qualitative Data Analysis
23. Computer-Assisted Qualitative Data Analysis: Using NVivo V7
Part Four
24. Breaking Down the Quantitative/Qualitative Divide
25. Mixed Methods Research: Combining Quantitative and Qualitative Research
26. E-Research: Using the Internet as Object and Method of Data Collection
27. Writing up Business Research

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