Pub. Date:
Oxford University Press, USA
Business Research Methods / Edition 1

Business Research Methods / Edition 1

by Alan Bryman, Emma Bell


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The business-school text provides an overview of quantitative and qualitative research methods and relates them to wider issues of the business and management field. Bryman (social research, Loughborough U., UK) and Bell (organizational behavior, U. of Warwick, UK) focus primarily on methods that are used in the areas of business that have been influenced by the social sciences, leaving out, for example, financial and accounting research but covering subjects such as organizational behavior, management science, organization studies, human resource management, and marketing. The edition is an adaptation of Bryman's Social Research Methods. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780199259380
Publisher: Oxford University Press, USA
Publication date: 12/01/2003
Edition description: Older Edition
Pages: 624
Product dimensions: 9.70(w) x 7.30(h) x 1.30(d)

About the Author

Alan Bryman is Professor of Organizational and Social Research at the University of Leicester.

Emma Bell is Professor of Management and Organization Studies and Director of the Centre for Economics and Management at Keele University.

Table of Contents

Guide to the Bookx
Part 1
1Business research strategies3
2Research designs31
Part 2
3The nature of quantitative research67
5Structured interviewing114
6Self-completion questionnaires140
7Asking questions155
8Structured observation175
9Content analysis193
10Secondary analysis and official statistics211
11Quantitative data analysis232
12Using SPSS for Windows257
Part 3
13The nature of qualitative research279
14Ethnography and participant observation314
15Interviewing in qualitative research340
16Focus groups367
17Language in qualitative research384
18Documents as sources of data403
19Qualitative data analysis424
20Computer-assisted qualitative data analysis: using NVivo444
Part 4
21Breaking down the quantitative/qualitative divide465
22Combining quantitative and qualitative research479
23Using the Internet as object and method of data collection495
24Writing up business research517
25Ethics in business research535
26Doing a research project550
Name Index597
Subject Index603

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