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Business Research Methods / Edition 12
     

Business Research Methods / Edition 12

4.6 3
by Donald Cooper, Pamela Schindler
 

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ISBN-10: 0073521507

ISBN-13: 9780073521503

Pub. Date: 03/08/2013

Publisher: McGraw-Hill Higher Education

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the

Overview

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Product Details

ISBN-13:
9780073521503
Publisher:
McGraw-Hill Higher Education
Publication date:
03/08/2013
Edition description:
List
Pages:
720
Sales rank:
220,531
Product dimensions:
8.80(w) x 11.00(h) x 1.20(d)
Age Range:
18 Years

Table of Contents

Business Research Methods, 12/e

Part I Introduction to Business Research
Chapter 1 Research in Business
Chapter 2 Ethics in Business Research
Chapter 3 Thinking Like a Researcher
Chapter 4 The Research Process: An Overview
Chapter 5 Clarifying the Research Question through Secondary Data and Exploration

Part II The Design of Business Research
Chapter 6 Research Design: An Overview
Chapter 7 Qualitative Research
Chapter 8 Observation Studies
Chapter 9 Experiments
Chapter 10 Surveys

Part III The Sources and Collection of Data
Chapter 11 Measurement
Chapter 12 Measurement Scales
Chapter 13 Questionnaires and Instruments
Appendix 13a Crafting Effective Measurement Questions
Chapter 14 Sampling
Appendix 14a Determining Sample Size

Part IV Analysis and Presentation of Data
Chapter 15 Data Preparation and Description
Appendix 15a Describing Data Statistically
Chapter 16 Exploring, Displaying, and Examining Data
Chapter 17 Hypothesis Testing
Chapter 18 Measures of Association
Chapter 19 Presenting Insights and Findings: Written Reports
Chapter 20 Presenting Insights and Findings: Oral Presentations

Case Index

Appendices
A Business Research Requests and Proposals (with Sample RFP)
B Focus Group Discussion Guide
C Nonparametric Significance Tests
D Selected Statistical Tables

References
Glossary
Photo Credits
Indexes

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