Business Research: An Informal Guide / Edition 1

Business Research: An Informal Guide / Edition 1

ISBN-10:
1560522496
ISBN-13:
9781560522492
Pub. Date:
03/28/1994
Publisher:
Crisp Publications, Inc.

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Overview

Business Research: An Informal Guide / Edition 1

Focuses on primary research, and developing skills needed to find answers to business questions.

Product Details

ISBN-13: 9781560522492
Publisher: Crisp Publications, Inc.
Publication date: 03/28/1994
Series: Fifty-Minute Series Book Series
Edition description: New Edition
Pages: 112
Product dimensions: 8.04(w) x 9.99(h) x 0.33(d)

Table of Contents

Chapter 1: Research Basics The Importance of Research The Nature and Scope of Business Research Ground Rules for the Business Researcher Chapter 2: Using a Research Model The Scientific Method A Basic Model for Primary Research Chapter 3: Observations Techniques Observation in Research Guidelines for Effective Observation Specific Observation Techniques Chapter 4: Surveys Understanding Surveys Preliminary Factors Necessary for Effective Surveys How to Get a Random Sample Questionnaire Design and Survey Administration Survey Applications in Business Research Chapter 5: Interview Techniques The Interview Process Interview Formats Chapter 6: Experiments and Tests Effective Tests and Experiments The Game Is to Control the Variables In Search of Validity and Reliability Appendix: A Sample Research Instrument Organizational Communication Questionnaire Survey

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