Business Storytelling Guide: Creating business presentations using storytelling techniques

Business Storytelling Guide: Creating business presentations using storytelling techniques

Paperback

$6.99
Eligible for FREE SHIPPING
  • Want it by Monday, October 22?   Order by 12:00 PM Eastern and choose Expedited Shipping at checkout.

Overview

Business Storytelling Guide: Creating business presentations using storytelling techniques by Luis Cubero, Katie Scaggs

Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.

Product Details

ISBN-13: 9781495226625
Publisher: CreateSpace Publishing
Publication date: 05/29/2014
Pages: 146
Product dimensions: 6.00(w) x 9.00(h) x 0.31(d)

About the Author

Luis Cubero is a consultant at Intracon NA. He has been perfecting the use of storytelling techniques in business presentations for over 15 years, and now, you can use the "Business Storytelling Guide" to take advantage of these concepts to improve your presentations.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews