Business Strategy in the Artificial Intelligence Economy

Business Strategy in the Artificial Intelligence Economy

by J. Mark Munoz, Al Naqvi


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Technological breakthroughs relating to artificial intelligence has redefined business operations worldwide. For example, the ways in which data is captured, processed, and utilized to optimize customer interactions has grown by leaps and bounds. The change is redefining the structural dynamics of business strategy, economic theory, and management concepts. Leading technology companies around the world have expanded their research in artificial intelligence. With IBM's launch of Watson, a new cognitive era has started. Investment firms have backed numerous emerging artificial intelligence companies. Meanwhile, there is paucity of academic and business research on the subject. This book project is a pioneering examination of how artificial intelligence is transforming the contemporary business strategy.

Product Details

ISBN-13: 9781948198981
Publisher: Business Expert Press
Publication date: 04/30/2018
Pages: 146
Sales rank: 575,444
Product dimensions: 6.00(w) x 9.00(h) x 0.31(d)

About the Author

J. Mark Munoz is a professor of international business at Millikin University in Illinois, and a former visiting fellow at the Kennedy School of Government at Harvard University. He is a recipient of several awards including four Best Research Paper Awards, an international book award, a literary award, and the ACBSP Teaching Excellence Award among others. Aside from top-tier journal publications, he has authored/edited/co-edited 17 books such as: Winning Across Borders, International Social Entrepreneurship, Contemporary Microenterprises: Concepts and Cases, Handbook on the Geopolitics of Business, Managerial Forensics, Advances in Geoeconomics and Global Business Intelligence. He is chairman/CEO of the international management consulting firm Munoz and Associates International and chairman of the editorial board of the Journal of Artificial Intelligence in Business, Policy, and Economy.

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