Business Stripped Bare: Adventures of a Global Entrepreneur

Business Stripped Bare: Adventures of a Global Entrepreneur

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Overview

Business Stripped Bare: Adventures of a Global Entrepreneur by Richard Branson, Adrian Mulraney

In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google, or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs, and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational, and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.

Product Details

ISBN-13: 9781743150641
Publisher: Bolinda
Publication date: 01/15/2013
Edition description: Unabridged
Product dimensions: 5.37(w) x 7.50(h) x 0.50(d)

About the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

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Business Stripped Bare 3.1 out of 5 based on 0 ratings. 8 reviews.
Anonymous More than 1 year ago
Sorry I fell asleep.
FusionSM More than 1 year ago
Although Richard Branson gives good descriptors of how a successful entrepreneur should think, he does use a lot od self-promotion and company (Virgin group) promotion in this book.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Richard Branson has lived a storybook life, as far I am conscerned. He detail many of his business exploits and gives perspective on how any manager can apply these interresting stratigies to their business. This book is great as a follow up to Loosing my Virginity, that relates his business objectives and gives insight to entrepanures for their business. Most enjoyable and an easy read.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I was hoping to get some ideas of innovative strategies to try for our business but found there was not enough substance to the stories told to uncover them. I realize this is not an "instructional" book but unfortunately I found it more boastful than inspiring. Details of success were sparse and merely illustrated by business stats (profit, number of employees, etc.) which seems to fly in exact opposition to the focus on "doing what you care about" and the focus on customers. I'm sure having a conversation with Mr. Branson would be illuminating but the book was of no value to me - not even as entertainment.