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Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
     

Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

by Robert W. Bly
 
This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.

Overview

This all-new edition of "Business to Business Direct Marketing" discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.

Editorial Reviews

Booknews
Shows how to profit from direct marketing, with real-world examples of how pros increase response and generate leads. Reveals secrets behind seven key strategies and tactics of business-to-business direct marketing and describes different types of communications and media at the marketer's disposal, such as print advertising, publicity, newsletters, the Internet, seminars, electronic and audiovisual media, and telemarketing. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780844234724
Publisher:
McGraw-Hill/Contemporary
Publication date:
11/01/1994
Pages:
280
Product dimensions:
7.70(w) x 9.59(h) x 1.05(d)

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