Readers will find proven strategies for increasing profits through Internet direct marketing. The book explains how to apply marketing principles to the new world of business-to-business Internet marketing with strategies for gathering leads, marketing events, generating orders, and improving customer relations. Specific examples and case studies help illustrate each concept.
|Edition description:||Older Edition|
|Product dimensions:||7.04(w) x 8.98(h) x 1.28(d)|