Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Paperback(Older Edition)

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Overview

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing by Barry Silverstein

Readers will find proven strategies for increasing profits through Internet direct marketing. The book explains how to apply marketing principles to the new world of business-to-business Internet marketing with strategies for gathering leads, marketing events, generating orders, and improving customer relations. Specific examples and case studies help illustrate each concept.

Product Details

ISBN-13: 9781885068385
Publisher: Maximum Press
Publication date: 11/01/1999
Edition description: Older Edition
Pages: 490
Product dimensions: 7.04(w) x 8.98(h) x 1.28(d)

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