Business Writing Today: A Practical Guide / Edition 2 available in Paperback
Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out. In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations. It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.
|Edition description:||Second Edition|
|Product dimensions:||7.40(w) x 9.10(h) x 0.80(d)|
About the Author
Natalie Canavor is a business writer, author and journalist. Throughout her successive careers as a magazine editor and public relations manager, she orginated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students, and writing insructors.
As an adjunct professor at NYU for six years, Natalie taught advanced writing seminars for the MS program in public relations and corporate communication, and created courses on strategic messaging for professionals and entrepreneurs.
Her byline as a journalist has appeared on hundreds of features and columns in the New York Times, Newsday, Communication World and a host of business and technical publications. For six years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. Currently she writes and edits the award-winning magazine Impact for Ben-Gurion University of the Negev, which shares faculty research.
As a national magazine editor, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography, and Technical Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled agency management on communication strategy; directed print, video, and e-media; and created communications-skills training programs for school leaders.
Natalie is also the author of Business Writing for Dummies, currently in its second edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most fom Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businespeople.
Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild, the American Society of Journalists and Authors, The Association of Business Communicators, and the Plain Language Center.
Table of ContentsPart I: A Structured Planning System for All Your CommunicationChapter 1: Business Writing in the Digital Ageand You Why Employers Value Writing How Employers See Writing Good Writingand You Business Writing Redefined for the Digital Age How to Use This BookWriting to Accomplish Goals: Building the Foundation for Every Message Identifying Goals on Multiple Levels Framing Messages for the Audience Maneuvering Generational Divides Writing to Groups and Unknown AudiencesChapter 3: Putting the Planning Structure to Work: Always Know What to Say How to Decide on Best Message Content Choosing an Organization Technique Adopting the Right Tone Applying the Process to Challenging MessagesPart III: Writing TechniquesChapter 4: Good Sentences, the Right Words Assembling Strong Sentences Applying Readability Guidelines Choosing the Right Words Using Vigorous Verbs Knowing the Clues to Wordiness Editing: Many Ways Can WorkChapter 5: The Whole Picture: Creating Your Best Message Writing With Short Paragraphs Building in Good Transitions Avoiding Word Traps Avoiding Tone Traps Editing What You Write Fielding Common Grammar Problems the Commonsense WayPart IV: Types of Business WritingChapter 6: Writing E-mail and Building Your Professional Image Use E-mail to Accomplish Goals Apply Strategic Thinking to the Situation Build in the Right Tone Use E-mail to Support Internal and External NetworkingChapter 7: Writing Resumes and Cover Letters How to Write for a Competitive Edge Creating Resumes to Showcase Individual Skills Customizing Cover Letters to the Job Writing to Connect with Employers and NetworksChapter 8: Writing Letters and Memos: They Still Count When to Write Letters Planning Letters that Achieve Your Goals Strategizing Letters for Common Situations: Using Internal Memos to Build RelationshipsPart V: Writing Persuasive MessagesChapter 9: Writing to Persuade: The Tools and Techniques Deploying The Tools of Persuasion and Advocacy Writing Techniques for Persuasive Materials How to Find, Shape and Tell Stories Graphic Ideas and Guidelines for Good PresentationChapter 10: Writing to Persuade: Creating Successful Business Documents Writing the Executive Summary Preparing Effective Reports Writing Formal and Informal Proposals Applying for GrantsPart VI: Writing OnlineChapter 11: Writing for Websites and Online Media How to Translate Print Writing into Online Planning a Website and Home Page Creating Copy for Online Media Developing Content IdeasChapter 12: Blogging, Social Media and Micromedia How Business Sees Social Media Using Social Media to Accomplish Goals Planning and Writing Blogs Using Twitter Power Creating Online ProfilesPart VII: Writing for Oral Presentation, Video and Public Relations PurposesChapter 13: Presenting Yourself: Write Well to Speak Well Finding Your Own Story Developing the Elevator Speech Writing for Presentation and PowerPoint Working with VideoChapter 14: Applying Journalism and Public Relations Techniques Writing Media Releases and Pitches Creating Headlines and Subheads that Attract Gathering the Right Information: Research Tips, Interviewing Techniques and Questions How to Prepare Talking Points for Many Occasions Applying This Book’s Techniques to Additional Media and Channels of the Unforeseeable FuturePART VI. WRITING FOR ORAL PRESENTATIONChapter 13: Present Yourself: Write Well to Speak Well Finding Your Personal Story Developing Your Personal Story What You Can Do With Metaphors The "Elevator Speech": Why You Need It, How to Write It If You're a New Career Builder Crafting Presentations and Speeches Writing Tips for Spoken Media Creating and Using PowerPoint Well How to Plan and Use Effective Videos Translating Verbal Ideas Into Visuals ResourcesChapter 14: Putting Journalism and Public Relations Techniques to Work for You: Professional Strategies, Techniques and Tips Reaching Your Audiences With the "New" Media Release