In this savvy, practical, and inspiring guide, one of the leaders of advertising giant Ogilvy & Mather proves how even poor students can succeed in business if they have street smarts, emotional intelligence, and communication skills–and know how to use them.
Inside you'll learn Ron Bliwas's simple secrets of success, including:
- How to find mentors
- How to make people trust and believe in you
- Which risks are worth taking
- How to think and act creatively