Endorsed by Cambridge International Examinations, Cambridge International AS and A Level Travel and Tourism has been especially written for Cambridge syllabus (9395). The book offers comprehensive coverage with an international perspective and in-depth analysis of all topics. Free online resources containing a wide range of international case studies available at http://cambridgeindia.org/ciasatt.asp This textbook is also suitable to be used for the OCR Travel and Tourism GCE (H189, H389, H589, H789) when used in conjunction with additional supplementary material available at http://www.ocr.org.uk/qualifications/as-a-level-gce-travel-and-tourism-applied-h189-h389-h589-h789/
Table of Contents
Preface; Acknowledgement; Chapter 1: Features of the industry; Chapter 2: Management and development of tourist destinations; Chapter 3: Principles of customer service; Chapter 4: International business and leisure travel services; Chapter 5: Ecotourism; Chapter 6: Cultural tourism; Chapter 7: Adventure tourism; Chapter 8: Planning and managing a travel and tourism event; Index.