Campaign rhetoric can only serve three functions of messageacclaim, attack, and defensethat then can occur only on the topics of policy and character, which can be further broken down into separate categories, according the "Functional Theory of Political Campaign Discourse" presented by this team of American academics. They quantitatively analyze the primary and general presidential campaigns of 2000 in light of their theory, looking at a range of forms of discourse including advertisements, Web pages, television talk show appearances, debates, and addresses. Annotation ©2004 Book News, Inc., Portland, OR
About the Author
William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.
Table of Contents
Chapter 1 Preface Part 2 I. Introduction Chapter 3 1. Overview: A Functional Theory of Political Campaign Discourse Chapter 4 2. Method and Procedures: Analyzing Acclaims, Attacks, and Defenses Part 5 II. Primaries Chapter 6 3. Television Spots Chapter 7 4. Debates Chapter 8 5. Web Pages Chapter 9 6. Radio Spots Chapter 10 7. Television Talk Show Appearances Part 11 III. Nominating Conventions Chapter 12 8. Featured Speakers Chapter 13 9. Acceptance Addresses Chapter 14 10. Spouses' Speeches Part 15 IV. General Election Campaign Chapter 16 11. Television Spots Chapter 17 12. Debates Chapter 18 13. Web Pages Chapter 19 14. Radio Spots Chapter 20 15. Television Talk Show Appearances Part 21 V. Conclusion and Implications Chapter 22 16. Outcomes and Implications Chapter 23 References Chapter 24 Indexes