Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management / Edition 4

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management / Edition 4

ISBN-10:
031338343X
ISBN-13:
9780313383434
Pub. Date:
06/30/2010
Publisher:
ABC-CLIO, Incorporated

Paperback

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Overview

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management / Edition 4

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.

• A complete chronology details the evolution of modern campaign management

• Illustrations throughout the text help bring topics to life

• Clear concept maps clarify various targeting techniques

• A bibliography of sources further the reader's study of political campaigning

Product Details

ISBN-13: 9780313383434
Publisher: ABC-CLIO, Incorporated
Publication date: 06/30/2010
Series: Praeger Series in Political Communication Series
Pages: 250
Product dimensions: 6.10(w) x 9.20(h) x 0.90(d)

About the Author

Michael John Burton is associate professor of political science at Ohio University, Athens, OH.

Daniel M. Shea is professor of political science and director of the Center for Political Participation at Allegheny College, Meadville, PA.

Table of Contents

Series Forewordvii
Prefacexi
Acknowledgmentsxiii
1.Introduction: Consultant-Centered Campaigns1
2.The Campaign Plan15
Part 1The Lay of the Land: Understanding the Campaign Context
3.The Context of the Race25
4.Demographic Research: The Theory of Aggregate Inference41
5.Candidate and Opposition Profiles: Looking at the Record53
Part 2Strategic Thinking
6.Prior Electoral Targeting75
7.Polling: The Focus of Strategic Vision99
8.General Strategy117
Part 3Voter Contact Techniques
9.Fund-raising Strategy and Tactics133
10.Strategic Communications151
11.News Coverage169
12.Returning to the Grassroots183
13.Conclusion: The Future of Political Campaign Organization199
References217
Index229

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