Pub. Date:
Norton, W. W. & Company, Inc.
Campaigns and Elections / Edition 3

Campaigns and Elections / Edition 3

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The #1 book—now updated through 2018

Thoroughly and rigorously revised and updated through the 2018 elections by an author team of esteemed teacher-scholars. This text uses a consistent framework to reveal the strategies and choices that face candidates and other practitioners in the American political system.

Product Details

ISBN-13: 9780393664676
Publisher: Norton, W. W. & Company, Inc.
Publication date: 06/21/2019
Edition description: Third Edition, 2018 Election Update
Pages: 439
Sales rank: 658,824
Product dimensions: 6.50(w) x 9.20(h) x 0.90(d)

About the Author

John Sides (George Washington University) studies elections, political campaigns, voter behavior, and public opinion. His work has appeared in numerous major journals. He is a founder of and contributor to The Monkey Cage, a popular political science blog.

Daron Shaw (University of Texas at Austin) has written three books and many articles on political campaigns, voting behavior, and public opinion. He worked as a strategist in the 2000 and 2004 Republican presidential election campaigns, serves on the national decision team for Fox News, and conducts the Fox News Poll.

Matt Grossmann (Michigan State University) researches interest group representation and influence in the United States, as well as the roles of consultants and advertising in campaigns. His publications include numerous journal articles, a guide to running local campaigns, and Asymmetric Politics: Ideological Republicans and Interest Group Democrats (with David Hopkins).

Keena Lipsitz’s (Queens College, CUNY) main field is American political behavior, and she has broader interests in democratic theory, public opinion, and media effects. She has authored or coauthored two scholarly books and several articles on how political campaigns affect voters.

Table of Contents

Preface xi

1 Introduction 2

A Framework for Understanding Campaigns and Elections 6

Evaluating Campaigns and Elections 13

Conclusion 16

2 The American Electoral Process 18

Who Can Run 21

When Elections Are Held 25

Where to Run 27

Who Can Vote 41

Who Wins 46

Conclusion 49

3 The Transformation of American Campaigns 52

The First Campaign Era: Pre-Democratic Campaigns, 1788-1824 55

The Second Campaign Era: Mass Mobilization Campaigns, 1828-92 58

The Third Campaign Era: Progressive Era Campaigns, 1896-1948 65

The Fourth Campaign Era: Candidate Campaigns, 1952-? 69

What about Today? 74

Conclusion 82

4 Financing Campaigns 84

Rules for Donors 89

Rules for Spenders 99

Campaign Finance Rules and Political Strategy 106

The Debate over Campaign Finance Reform 113

Conclusion 122

5 Modern Campaign Strategies 124

How Are Campaign Strategies Constructed? 126

Strategic Campaign Decisions 135

Organizing for Strategic Success 148

Who Are Campaign Strategists? 152

Conclusion 156

6 Political Parties 158

What Are Political Parties? 160

Why Do We Have Parties? 162

The Democratic and Republican Parties 164

What about Third Parties? 168

What Roles Do Parties Play in Campaigns? 169

How Rules and Reality Constrain Parties 175

Are Political Parties in Decline? 177

Party Evolution and Polarization 179

Evaluating Political Parties 182

Conclusion 183

7 Interest Groups 186

Types of Interest Groups 188

Why Does the United States Have So Many Interest Groups? 191

How Are Interest Groups Involved in Campaigns? 194

Rules, Reality, and Interest Group Strategies 201

Interest Group Campaign Influence 202

Evaluating Interest Groups 207

Conclusion 209

8 Media 212

Who Are the News Media? 216

Government's Limited Oversight of the News Media 221

The Business of News and the Norm of Objectivity 223

What Gets Covered, and How? 228

How Do Candidates and the News Media Interact? 235

The Effects of Media Coverage on Citizens 239

Evaluating the News Media's Role in Campaigns 244

Conclusion 246

9 Presidential Campaigns 248

Goals of Presidential Campaigns 251

Winning the Nomination 252

The National Conventions 259

The General Election 263

Conclusion 282

10 Congressional Campaigns 286

Rules, Reality, and Who Runs for Congress 289

Campaign Organization and Funding 291

The Nomination Process 295

The General Election 298

The Incumbency Advantage 303

The Declining Competitiveness of Congressional Elections 307

Conclusion 310

11 State and Local Campaigns 312

Rules and Reality in Local Elections 317

Rules and Reality in State Elections 321

Campaign Strategies Big and Small 327

The Push toward Professionalization 331

Activists in State and Local Campaigns 336

The Paradox of State and Local Elections 338

Conclusion 340

12 Voter Participation 342

What Is Electoral Participation? 344

Trends in Participation in the United States 346

Comparing Participation in the United States and Other Countries 349

Why Do People Participate in Campaigns and Elections? 351

Group Differences in Electoral Participation 368

Are Voters Representative of Nonvoters? 374

Conclusion 377

13 Voter Choice 380

What Influences Vote Choice 383

When Campaigns Matter 397

How Campaigns Matter 402

Conclusion 408

14 Democracy in Action or a Broken System? 412

Campaigns and Democratic Values 414

The Reality of Political Campaigns 420

Reforming Campaigns 428

Conclusion 437

Glossary G-1

Credits C-1

Index I-1

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