Campaigns That Matter: The Importance of Campaign Visits in Presidential Nominating Contests

by Jay Wendland

Overview

In Campaigns That Matter, Wendland explores the role of campaign visits in the 2008, 2012, and 2016 presidential nominating contests. He explores the strategy behind visits as well as their mobilization effects and impact on candidate preference.

Product Details

ISBN-13:	9781498532099
Publisher:	Lexington Books
Publication date:	06/30/2017
Pages:	194
Product dimensions:	6.24(w) x 9.33(h) x 0.82(d)

About the Author

Jay Wendland is assistant professor of history and political science at Daemen College.

Table of Contents

Chapter 1: The Importance of Campaign Visits in Presidential Nominating Contests Chapter 2: The Importance of Analyzing Nominating Contests Chapter 3: The Strategic Candidate and Why Visits Should Matter Chapter 4: The Strategy of Campaign Visits: Where Are Candidates Campaigning? Chapter 5: Campaign Visits as Mobilizer? How Race, Gender, Age, and Evangelicals Mattered Chapter 6: Visits, Ads, Momentum, and Personal Traits: Unpacking the Effects of Campaign Activities on Vote Choice Chapter 7: Visits, Ads, and Momentum: Campaign Dynamics in Presidential Nominating Contests Appendix A: Raw Data for Figures 4.1–4.10 and Table 4.1 in Chapter 4 Appendix B: Specification of Hierarchical Linear Model for Chapter 6 and Discussion of ANOVA Results Appendix C: Survey Question Wording from ANES 2008, 2012, and 2016

Editorial Reviews

In the early days of the United States candidates for public office climbed on the stump in the local town square and spoke to their fellow citizens, but not presidential candidates. That was considered to be beneath the dignity of the office. Then, in 1896 William Jennings Bryan traveled thousands of miles to more than 25 states to give more than 600 speeches, and presidential campaigns have never been the same. Wendland explores the impact of the campaign visit in terms of recent presidential nomination contests on voter mobilization and candidate preference, and finds they make a meaningful difference in presidential campaigns.

Randall E. Adkins

In 1964, Nelson Rockefeller won the Oregon Republican Presidential Primary after advertising ‘(h)e Cared Enough to Come to Corvallis.’ For the next half-century though, most political scientists questioned whether candidate visits actually translated into votes. Jay Wendland’s new book finally settles this question through a thorough analysis of the 2008, 2012, and 2016 presidential primaries. This work is a must-read for all scholars and journalists who are interested in how and why presidential campaign events matter.

Andrew Dowdle