ISBN-10:
0713678496
ISBN-13:
9780713678499
Pub. Date:
Publisher:
Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Can I Change Your Mind?: The Craft and Art of Persuasive Writing

by Lindsay Camp

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Overview

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter,

Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore

'A masterpiece in persuasive writing.' Management Today, (September 2007)



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Product Details

ISBN-13: 9780713678499
Publisher: A&C Black Publishers, Ltd.
Publication date: 05/29/2008
Pages: 256
Product dimensions: 5.11(w) x 7.85(h) x 0.67(d)

About the Author

Lindsay Camp has been a freelance writer for over 20 years. He began his career at J Walter Thompson, one of the UK's largest advertising agencies. He has been invited three times to judge the 'Writing for

Design' category in the D&AD Awards, the advertising and design industry's Oscars. He has also-uniquely-been nominated twice in one year for the silver award in this category.

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