Canada: What It Is, What It Can Be

Canada: What It Is, What It Can Be

by Roger Martin, James Milway


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Canadians have achieved an enviable balance of economic prosperity and civic harmony, but as emerging countries like China, India, and Brazil take their place alongside developed economies, we cannot be complacent. Our high paying jobs, world-class learning and research institutes, excellent health care, and social safety nets exist only to the extent that we are innovative and competitive globally.

Canada: What It Is, What It Can Be provides an incisive examination of this country's increasing prosperity gap – the difference in value between what we do create and what we could create if we performed at our full potential. As Roger Martin and James Milway demonstrate, although we are proud of our trading prowess, we do not participate as aggressively in world markets with innovative products and services as we could. While we want to take risks to achieve success, our business strategies and economic policies need to set the bar higher to achieve the success we want for Canada.

Written in an accessible style that helps general readers understand complex economic concepts, Canada: What It Is, What It Can Be exposes the myths currently guiding our public policy, and provides ground-breaking new approaches for realizing our full prosperity potential.

Product Details

ISBN-13: 9781442644656
Publisher: University of Toronto Press, Scholarly Publishing Division
Publication date: 05/07/2012
Series: Rotman-UTP Publishing Series
Pages: 232
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

Roger Martin is Dean, Premier’s Research Chair in Productivity and Competitiveness, and Professor of Strategic Management at the Rotman School of Management at the University of Toronto.

James Milway is executive director of the Institute for Competitiveness and Prosperity and the Martin Prosperity Institute in the Rotman School of Management at the University of Toronto.

Table of Contents


Part 1
Chapter 1 What are competitiveness and prosperity?
Chapter 2 How much are we working for prosperity?
Chapter 3 How much value are we creating when we are working?

Part 2
Chapter 4 How does where we live and work matter?
Chapter 5 How do we compete?
Chapter 6 How do we invest?

Part 3
Chapter 7 Tax smarter for prosperity.
Chapter 8 Gear public policy toward innovation.
Chapter 9 Bulk up, not hollow out.
Chapter 10 Strengthen our management talent.
Chapter 11 Become a true trading nation.
Chapter 12 Make greater inroads

What People are Saying About This

Suzanne Fortier

Canada: What It Is, What It Can Be provides important, highly topical information on competitiveness and prosperity from which intelligent debate can now stem. By presenting complex concepts in a clear, highly informative manner, and by providing concrete illustrations of how policy decisions and circumstances affect the lives of ordinary Canadians, Roger Martin and James Milway have made this book very accessible for business and general audiences.’
Suzanne Fortier, President, Natural Sciences and Engineering Research Council

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