Canadian Pacific: Creating a Brand, Building a Nation

Canadian Pacific: Creating a Brand, Building a Nation

Hardcover(Standard Edition)

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Overview

Canadian Pacific: Creating a Brand, Building a Nation by Marc H. Choko

An unprecedented look at Canada’s history: How commercial design helped shape the country’s image

Up to now virtually nothing has been published about Canadian Pacific’s decisive role in “branding” the nation at home and abroad. The company’s visionary leaders used the railway line’s potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world’s biggest. As Canada’s main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent. The book takes the reader on a colorful, delightful and educational journey brought to life by hundreds of historical illustrations and photos, many of which have never been published before.

Utmost care was taken in digitally restoring and reproducing the priceless Canadiana as accurately as possible. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day. The making of modern Canada is unimaginable without Canadian Pacific and its lasting achievements.

Product Details

ISBN-13: 9783981655049
Publisher: Callisto Publishers GmbH
Publication date: 11/15/2015
Edition description: Standard Edition
Pages: 384
Product dimensions: 9.10(w) x 12.00(h) x 1.20(d)

About the Author


Marc H. Choko is professor emeritus at the School of Design of the Universite du Quebec a Montreal and former director of the university’s Design Center. He is also a former research director at the institute national de la recherché scientifique Urbanisation, Culture et Societe. Apart from authoring numerous publications on graphic design, urban development and housing, he has curated many exhibitions that toured internationally.

About the Editor:
Matthias C. Hühne: the author is a property developer and owner of Callisto Publishers. His primary occupation since graduating from Harvard College in 1989 has been the development of high quality commercial and residential real estate projects. Hühne left his position as project manager with U.S. real estate pioneer Gerald D. Hines to found his own award-winning development company in 1996, and an architectural services firm a few years later. He collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture. So far, Huhne's books have received numerous glowing reviews in leading media around the world.

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