Capital campaigns are the most cost-efficient means of raising funds. A well-executed campaign has even further advantages-focusing the public's attention on an organization, uniting its constituencies in a common cause, strengthening staff morale, and developing new annual fund prospects. This issue of New Directions for Philanthropic Fundraising explores both the technical aspects of conducting a capital campaign and the powerful transformational impact of campaigns on an organization's long-term development. Topics include creating the right conditions for achieving leadership gifts; setting-and resetting-realistic campaign goals; using computer systems to manage the information generated during a campaign; and developing an effective challenge grant strategy.
|Series:||J-B PF Single Issue Philanthropic Fundraising Series , #35|
|Product dimensions:||5.12(w) x 11.02(h) x 0.98(d)|
About the Author
ANDREA KIHLSTEDT writes, teaches, and consults on capital campaign fundraising. She lives and works in Lancaster, Pennsylvania, and New York City ROBERT PIERPONT is chairman and CEO of Pierpont & Wilkerson, Ltd., a fundraising consulting firm based outside of New York Ciy in Garrison, New York.
Table of Contents
1. Thinking Beyond the Dollar Goal: A Campaign as Organizational Transformation(Carol L. O'Brien)
2. Dynamics of the Challenge Grant(John E. Marshall III, Eugene R. Tempel)
3. Achieving Leadership Gifts: The Investment Returns of Lasting Relationships(Rodney P. Kirsch, Martin W. Shell)
4. Campaign Goals: Taking Aim at a Moving Target(Robert Pierpont, G. Steven Wilkerson)
5. Information Systems: Managing the Database(Scott Lange, Charles Hunsaker)
6. Working from Strength: How Small Organizations Succeed with Big Campaigns(Christine P. Graham)