Captivology: The Science of Capturing People's Attention

Captivology: The Science of Capturing People's Attention

by Ben Parr


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Product Details

ISBN-13: 9780062324191
Publisher: HarperCollins Publishers
Publication date: 03/03/2015
Pages: 256
Product dimensions: 6.20(w) x 9.80(h) x 1.00(d)

About the Author

Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes "30 Under 30." He lives in San Francisco.

Table of Contents

Introduction: A Bonfire of Attention 1

1 The Three Stages of Attention 11

2 Automaticity Trigger 27

3 Framing Trigger 57

4 Disruption Trigger 83

5 Reward Trigger 105

6 Reputation Trigger 133

7 Mystery Trigger 163

8 Acknowledgment Trigger 191

Conclusion: The Influence of Attention 219

Acknowledgments 223

Notes 227

About the Author 241

Index 243

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