Career Launcher: Advertising and Public Relations

Career Launcher: Advertising and Public Relations

by Stan Tymorek
Pub. Date:
Facts on File, Incorporated

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Career Launcher: Advertising and Public Relations

In the fast-paced, high-pressure worlds of advertising and public relations, understanding the ins and outs of the industry is essential for a rewarding career. Career Launcher: Advertising and Public Relations provides the kind of exclusive, in-depth information it could take years to acquire on the job.

Written from an insider's perspective, each Career Launcher book explains the ins and outs that professionals must know in order to succeed. With details on the history, practices, standards, jargon, and emerging trends of each industry, these handy guides are perfect for anyone looking to jump-start his or her career. Each volume covers

Industry History

A capsule history of the industry from its earliest roots to the present

State of the Industry

A snapshot of employment, wages, and emerging trends, as well as key events, leaders, and other industry forces

On the Job

A no-nonsense look at the industry's key jobs

Tips for Success

Advice for establishing a positive, professional reputation; producing high-quality work; and planning your career path

Talk Like a Pro

An in-depth glossary of industry jargon


Directories of key publications, Web sites, schools, training programs, and other resources to help manage your career

Product Details

ISBN-13: 9780816079834
Publisher: Facts on File, Incorporated
Publication date: 05/15/2010
Series: Career Launcher Series
Pages: 176
Product dimensions: 5.90(w) x 8.90(h) x 0.60(d)
Age Range: 14 Years

Table of Contents

Foreword vii

Acknowledgments xi

Introduction xiii

1 Industry History 1

2 State of the Industry 28

3 On the Job 57

4 Tips for Success 85

5 Talk Like a Pro 109

6 Resources 134

Index 151

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