Careers in Communications

Careers in Communications

by Shonan F. R. Noronha

Hardcover

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Product Details

ISBN-13: 9780844261157
Publisher: McGraw-Hill/Contemporary
Publication date: 05/01/1995
Series: [VGM Professional Careers Series]
Pages: 208

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Forewordix
Prefacexiii
Acknowledgmentsxix
Chapter 1The Evolving Global Marketplace1
Market Demands
What Professional Communicators Do
Developments in Technology
The Challenges of New Technology
Fantasy Versus Reality
Chapter 2Journalism9
Current Challenges
Technical Skills
About Journalism
Where the Jobs Are
Salary Information
Job Descriptions: Newspapers
Job Descriptions: Wire Services and Syndicates
Job Descriptions: Magazines
Job Descriptions: Broadcast Journalism
Awards and Scholarships
Accredited Journalism Programs
Sources of Information
Chapter 3Photography39
Current Challenges
The Technology Advantage
Online Resources
Where the Jobs Are
Photojournalism
Industrial Photography
Scientific and Technical Photography
Teaching
Working for the Government
Photo Processing, Retail, and Other Opportunities
Education and Experience
Your Portfolio
Continuing Education
Sources of Information
Chapter 4Film71
Current Challenges
The Technology Advantage
Where the Jobs Are
Job Descriptions
Education and Experience
Unions and Guilds
Sources of Information
Chapter 5Radio and Audio in Media and the Recording Industry93
The Birth of Broadcasting
Radio Today
Audio in Media
The Recording Industry
The Digital Challenge
A Demanding Career
The Technology Advantage
Explore the Industry
Where the Jobs Are
Job Descriptions
Education and Experience
Salaries in Radio and Audio
Sources of Information
Chapter 6Television and Video119
Current Challenges
The Technology Advantage
Insights of Working Pros
Where the Jobs Are
Salary Information
Job Descriptions
Education and Experience
Professional Training
Awards and Festivals
Unions, Guilds, and Associations
Sources of Information
Chapter 7Multimedia149
The Multimedia Landscape
Current Challenges
The Technology Advantage
About Multimedia
Where the Jobs Are
Job Descriptions
Education and Experience
Sources of Information
Chapter 8Advertising171
Current Challenges
The Technology Advantage
Where the Jobs Are
Job Descriptions
Salaries in Advertising
Education and Experience
Trade Schools
Professional Organizations
Sources of Information
Chapter 9Public Relations193
Current Challenges
Skills in Demand
Insights of Working Pros
Specialty Areas
The Technology Advantage
Major Industry Sectors
Where the Jobs Are
Job Descriptions
Salaries in Public Relations
Education
Personal Characteristics
Experience
Sources of Information
Chapter 10Job Search219
Employment Trends
Research
Job Postings
Career Information Online
Internships
Contacts
Resumes and Cover Letters
Portfolios
The Interview
Recommended Reading
Chapter 11Women and Minorities231
What the Numbers Show
Insights of Working Pros
Career Planning
Industry Initiatives
Nurturing Organizations
Scholarships and Awards
North of the Border
Sources of Information
AppendixProfessional Associations and Societies247

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