If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?
Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.
In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.
As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.
|Publisher:||McGraw Hill LLC|
|Product dimensions:||5.90(w) x 9.10(h) x 1.10(d)|
About the Author
Greg Satell is a writer, speaker, innovation adviser, and one of today's most recognized experts on transformational change. As co-CEO of KP Media, a $100 million enterprise, he managed a portfolio of Ukrainian media brands, including the Kyiv Post and Korrespondent, two news organizations that played pivotal roles in the Orange Revolution.
Table of Contents
Introduction: A Shift from Hierarchies to Networks 1
Part 1 The Anatomy of a Cascade
Chapter 1 What a Revolution Looks Like from the Inside 27
Chapter 2 Fireflies, Snowy Tree Crickets, and the New Science of Networks 47
Chapter 3 How Cascades Create Transformational Change 73
Part 2 How Change Movements Succeed-and Fail
Chapter 4 Identifying a Keystone Change 97
Chapter 5 Making a Plan 123
Chapter 6 Networking the Movement 147
Chapter 7 Indoctrinating a Genome of Values 169
Chapter 8 Building Platforms for Participation, Mobilization, and Connection 189
Chapter 9 Surviving Victory 213
Afterword: Leading Toward Common Ground 227