Cascades: How to Create a Movement that Drives Transformational Change

by Greg Satell

Overview

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!


If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?


Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.


In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.


As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

Product Details

ISBN-13:	9781260454017
Publisher:	McGraw Hill LLC
Publication date:	04/03/2019
Pages:	288
Product dimensions:	5.90(w) x 9.10(h) x 1.10(d)

About the Author

Greg Satell is a writer, speaker, innovation adviser, and one of today's most recognized experts on transformational change. As co-CEO of KP Media, a $100 million enterprise, he managed a portfolio of Ukrainian media brands, including the Kyiv Post and Korrespondent, two news organizations that played pivotal roles in the Orange Revolution.

Table of Contents

Acknowledgments vii

Preface xi

Introduction: A Shift from Hierarchies to Networks 1

Part 1 The Anatomy of a Cascade

Chapter 1 What a Revolution Looks Like from the Inside 27

Chapter 2 Fireflies, Snowy Tree Crickets, and the New Science of Networks 47

Chapter 3 How Cascades Create Transformational Change 73

Part 2 How Change Movements Succeed-and Fail

Chapter 4 Identifying a Keystone Change 97

Chapter 5 Making a Plan 123

Chapter 6 Networking the Movement 147

Chapter 7 Indoctrinating a Genome of Values 169

Chapter 8 Building Platforms for Participation, Mobilization, and Connection 189

Chapter 9 Surviving Victory 213

Afterword: Leading Toward Common Ground 227

Notes 237

Index 253