Setting out to dispel the argument that case study research lacks the science, theory, and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice.
Bringing the fundamental strengths of cases to the fore, Gummesson introduces the "Case Theory" concept as an expanded version of case study research which includes both methodology and the types of results that emerge by:
- Guiding the reader in the theoretical and philosophical underpinning
- Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today.
Case Theory in Business and Management appeals to students, academics, and researchers who are interested in the science and philosophy behind case study research, as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
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About the Author
Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.
Table of Contents
Think RightFrom Case Study Research to Case TheoryThe Business and Management Research ContextThe Complexity ParadigmKnowledge – or Noledge?What Should Research and Science Be?Theory Generation – And TestingInteractive ResearchDo RightFirst Focus: The Research PlanSecond Focus: Access to Case Theory DataThird Focus: Analysis and Interpretation – Linking Data to Theory and ConclusionsFourth Focus: Research Quality and ProductivityFifth Focus: Report, Communicate and Defend