Case Theory in Business and Management: Reinventing Case Study Research

Case Theory in Business and Management: Reinventing Case Study Research

by Evert Gummesson

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Product Details

ISBN-13: 9781446210611
Publisher: SAGE Publications
Publication date: 07/17/2017
Pages: 368
Product dimensions: 6.69(w) x 9.52(h) x (d)

About the Author

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.

Table of Contents

Think Right
From Case Study Research to Case Theory
The Business and Management Research Context
The Complexity Paradigm
Knowledge – or Noledge?
What Should Research and Science Be?
Theory Generation – And Testing
Interactive Research
Do Right
First Focus: The Research Plan
Second Focus: Access to Case Theory Data
Third Focus: Analysis and Interpretation – Linking Data to Theory and Conclusions
Fourth Focus: Research Quality and Productivity
Fifth Focus: Report, Communicate and Defend

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