Cases in Advertising Management

by Larry D Kelley, Donald W Jugenheimer

Overview

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Product Details

ISBN-13:	9781317475330
Publisher:	Taylor & Francis
Publication date:	12/18/2014
Sold by:	Barnes & Noble
Format:	eBook
Pages:	192
File size:	826 KB

About the Author

Larry D Kelley, Donald W. Jugenheimer

Table of Contents

Preface, Larry D. Kelley, Donald W. Jugenheimer; Introduction, Larry D. Kelley, Donald W. Jugenheimer; Part 1 Advertising Management Fundamentals, Larry D. Kelley, Donald W. Jugenheimer; Chapter 1 Boswell Agency, Larry D. Kelley, Donald W. Jugenheimer; Chapter 2 The Leaky Oil Company, Larry D. Kelley, Donald W. Jugenheimer; Chapter 3 Prime Media, Larry D. Kelley, Donald W. Jugenheimer; Part 2 Advertising Financial Matters, Larry D. Kelley, Donald W. Jugenheimer; Chapter 4 Tinsdale Agency, Larry D. Kelley, Donald W. Jugenheimer; Chapter 5 Barrons Agency, Larry D. Kelley, Donald W. Jugenheimer; Chapter 6 Vineyard Agency, Larry D. Kelley, Donald W. Jugenheimer; Part 3 Advertising Business Plans, Larry D. Kelley, Donald W. Jugenheimer; Chapter 7 St. Joseph Dispatch, Larry D. Kelley, Donald W. Jugenheimer; Chapter 8 American Textbook Company, Larry D. Kelley, Donald W. Jugenheimer; Part 4 Advertising Planning, Larry D. Kelley, Donald W. Jugenheimer; Chapter 9 Phoenix Power Company, Larry D. Kelley, Donald W. Jugenheimer; Chapter 10 Go Organic Company, Larry D. Kelley, Donald W. Jugenheimer; Chapter 11 Randall White Dog Food, Larry D. Kelley, Donald W. Jugenheimer; Part 5 Advertising Budget Management, Larry D. Kelley, Donald W. Jugenheimer; Chapter 12 Bosco Hot Sauce Company, Larry D. Kelley, Donald W. Jugenheimer; Chapter 13 Alpha Airlines, Larry D. Kelley, Donald W. Jugenheimer; Chapter 14 Southern Rice, Larry D. Kelley, Donald W. Jugenheimer; Part 6 Advertising Management: Dealing with People, Larry D. Kelley, Donald W. Jugenheimer; Chapter 15 Iportal Media Company, Larry D. Kelley, Donald W. Jugenheimer; Chapter 16 Metropolitan Media Company, Larry D. Kelley, Donald W. Jugenheimer; Chapter 17 The Davis Group, Larry D. Kelley, Donald W. Jugenheimer; Chapter 18 JPT Agency, Larry D. Kelley, Donald W. Jugenheimer; Part 7 Advertising Management Decisions, Larry D. Kelley, Donald W. Jugenheimer; Chapter 19 Barrands Agency, Larry D. Kelley, Donald W. Jugenheimer; Chapter 20 Zeller Group, Larry D. Kelley, Donald W. Jugenheimer; Chapter 21 Boston Life Insurance, Larry D. Kelley, Donald W. Jugenheimer; Part 8 Advertising Management Environment, Larry D. Kelley, Donald W. Jugenheimer; Chapter 22 Zoomra Motorcycles, Larry D. Kelley, Donald W. Jugenheimer; Chapter 23 Glib Media, Larry D. Kelley, Donald W. Jugenheimer; Chapter 24 Texsize Oil, Larry D. Kelley, Donald W. Jugenheimer; Part 9 Managing the Future of Advertising, Larry D. Kelley, Donald W. Jugenheimer; Chapter 25 Arends Agency, Larry D. Kelley, Donald W. Jugenheimer; Chapter 26 Lawrenceville Daily News, Larry D. Kelley, Donald W. Jugenheimer; Chapter 27 Thomson Media, Larry D. Kelley, Donald W. Jugenheimer; Part 10 Managing Yourself, Larry D. Kelley, Donald W. Jugenheimer; Chapter 28 State University, Larry D. Kelley, Donald W. Jugenheimer; Chapter 29 KMF Agency, Larry D. Kelley, Donald W. Jugenheimer; Chapter 30 Gotham Media, Larry D. Kelley, Donald W. Jugenheimer;