Cases in Electronic Commerce / Edition 2 available in Paperback
- Pub. Date:
- McGraw-Hill Companies, The
Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
|Publisher:||McGraw-Hill Companies, The|
|Product dimensions:||7.40(w) x 9.10(h) x 0.73(d)|
Table of Contents1. Introduction2. E-Commerce Infrastructure HighWired.com: Hardware Decisions WaveRider Communications Inc.: The Wireless Last Mile Canadian Imperial Bank of Commerce Wireless Strategy Cisco Systems Inc.: Managing Corporate Growth Using an Intranet 3. Sourcing of E-Commerce Capabilities OP4.com: Choosing a Website Design Agency Enerline Restorations Inc.: Stay with an ASP? SalesDriver: The Lorimer Request 4. Financial Systems and Choices CYBERplex Interactive Media Grocerygateway.com First Virtual Holdings Incorporated (A) Banking on the Internet: The Advance Bank in Germany 5. Business-to-Consumer E-Commerce HomeGrocer.com Looks.com (A): Building Asia's First Health, Beauty and Fashion E-Tailer Blinds To Go: Evaluating the BlindsToGo.com Retail E-Commerce Venture 6. Business-to-Business E-Commerce and E-Commerce Strategy Ford Motor Company: Supply Chain Strategy Metropolitan Life Insurance: E-Commerce E-Lance.com: Preventing Disintermediation (and more...)