Cases in Hospitality Marketing and Management

Cases in Hospitality Marketing and Management

by Robert C. Lewis

Paperback(2 ED)

$5.00 View All Available Formats & Editions

Temporarily Out of Stock Online

Eligible for FREE SHIPPING

Overview

Cases in Hospitality Marketing and Management by Robert C. Lewis

This revision of the author's edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.

Product Details

ISBN-13: 9780471175537
Publisher: Wiley, John & Sons, Incorporated
Publication date: 08/28/1997
Edition description: 2 ED
Pages: 296
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

THE CONCEPT OF MARKETING: MISSIONS AND GOALS.
Ritz-Carlton Hotel Company (USA).
Hippopotamus Restaurants (France).
THE MARKETING ENVIRONMENT.
The Sao Paulo Hotel (Brazil).
Victoria Station Restaurants (USA).
OPERATIONAL STRATEGIES.
Andy's Barbecue Restaurants (USA).
Carden Park Hotel and Resort (England).
The Log Cabin Restaurant (USA).
Positioning Holiday Inn Worldwide (USA).
Bon Ami Restaurant (USA).
FUNCTIONAL STRATEGIES.
Sheraton Tara Weekends (USA).
Royale Suites (USA).
Anfi del Mar, S.A.
(Canary Islands).
Eagle Crest Country Club (USA).
The Biltmore Inn (Canada).
Riu Partner Club (Spain).
INTEGRATIVE CASE.
Virgin Atlantic Airways (England).

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews