ISBN-10:
0471508985
ISBN-13:
9780471508984
Pub. Date:
07/27/1989
Publisher:
Wiley
Cases in Hospitality Marketing and Management / Edition 1

Cases in Hospitality Marketing and Management / Edition 1

by Robert C. Lewis

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Product Details

ISBN-13: 9780471508984
Publisher: Wiley
Publication date: 07/27/1989
Edition description: Older Edition
Pages: 360
Product dimensions: 7.53(w) x 9.20(h) x 0.65(d)

Table of Contents

Introduction: The Case Method.

The Concept of Marketing.

Environmental Scanning and Competitive Analysis.

Segmentation and Positioning.

The Marketing Mix.

Research and Marketing Information.

Strategy and the Marketing Plan.

Comprehensive Case.

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