Cases in Hospitality Marketing and Management / Edition 1 available in Paperback
- Pub. Date:
This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements.
|Edition description:||Older Edition|
|Product dimensions:||7.53(w) x 9.20(h) x 0.65(d)|
Table of Contents
Introduction: The Case Method.
The Concept of Marketing.
Environmental Scanning and Competitive Analysis.
Segmentation and Positioning.
The Marketing Mix.
Research and Marketing Information.
Strategy and the Marketing Plan.