Cases in Marketing Management

Cases in Marketing Management

by Joseph P. Guiltinan, Gordon W. Paul

Paperback

$64.10

Product Details

ISBN-13: 9780070489479
Publisher: McGraw-Hill Higher Education
Publication date: 04/28/1991
Series: Management Series
Pages: 768

Table of Contents

PART ONE: MANAGERIAL PERSPECTIVES.
1. Rogers, Nagel, Langhart (RNLPC) Architects & Planners.
2. Software Architects (A).
PART TWO: SITUATION ANALYSIS.
3. Club Med Sales Inc. (A).
4. Club Med Sales Inc. (B).
5. Mistral Skisailer (A).
6. Mistral Skisailer (B).
7. Food Lion Inc.
8. Swatch.
9. The Golden Gate Brewing Co.
10. Texas Blues.
PART THREE: STRATEGY & PROGRAMS.
11. Metropolitan Bank.
12. Gervais-Danone.
13. Software Architects (B).
14. Tendercare Disposable Diapers.
15. Nabisco Brands, Inc.
16. Jacobs Suchard Nabob Summit.
17. Quaker Oats Co.
18. Big Sky of Montana, Inc.
19. Island Shores.
20. S.C. Johnson & Sons Ltd.
21. CSX System.
22. Henkell Sekt.
23. Rolm Corporation.
24. Colgate-Palmolive France.
PART FOUR: CONTROL EVALUATION.
25. K-Mart Stores: Where America Shops & Saves.
26. Hanover-Bates Chemical.
27. Apple.
28. Ericisson Do Brasil.
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