The University of Rowton is an august academic institution, steeped in history and tradition. But, like all such centres of excellence it has had to move with the times. In a world where students pay for their higher education the culture of the boardroom has invaded its ivory towers.
Meet Professor Donald James the modernising leader of Rowton University; the man who put the Vice into Vice Chancellor.
To find out more go to www.catchingthenearestway.co.uk