Cause for Change: The Why and How of Nonprofit Millennial Engagement

Cause for Change: The Why and How of Nonprofit Millennial Engagement


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Cause for Change: The Why and How of Nonprofit Millennial Engagement by Kari Dunn Saratovsky, Derrick Feldmann

A nonprofit leader's guide for engaging millennials in allaspects of a nonprofit organization

Written by Millennials about Millennials, Cause forChange examines strategies for engaging Millennials asconstituents, volunteers, and donors, and focuses on howorganizations can realign themselves to better respond to thisgroup of 80 million strong. At the heart of this research-basedguide is the Millennial Development Platform, an action-basedrubric developed by the authors and included in each chapter tohelp organizations create the infrastructure for a long-termmillennial engagement strategy.

  • Examines how Millennials communicate, volunteer, take action,influence their peers, and choose to give their time and money
  • Explains how Millennials view their role in the workplace, andhow their approach is re-shaping nonprofit culture from within

Cause for Change profiles Millennials who have emerged asdynamic leaders to create and manage movements in theircommunities.

Product Details

ISBN-13: 9781118348260
Publisher: Wiley
Publication date: 03/04/2013
Pages: 240
Sales rank: 1,175,705
Product dimensions: 6.90(w) x 9.20(h) x 0.80(d)

About the Author


Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation.

Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency.

Table of Contents

List of Figures ix

Foreword: The Next “Greatest Generation” xi

Jean Case, CEO, Case Foundation

Preface xv

Acknowledgments xix

About the Authors xxi

O N E The Importance of the Next Generation and Why They Matterto You 1

TWO Developing Your Millennial Engagement Strategy 19

THREE Generation Connected 41

FOUR A Call to Action 67

F I V E Peer Influence 93

S I X The Millennial Donor 115

SEVEN Millennials in the Workplace 139

EIGHT Millennials as Nonprofi t Leaders 165

Conclusion 191

Notes 195

Index 199

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