CauseWired: Plugging In, Getting Involved, Changing the World

CauseWired: Plugging In, Getting Involved, Changing the World

by Tom Watson


View All Available Formats & Editions
Usually ships within 6 days


Now in paperback, an eye-opening guide to the massive societal impact of online social networks

For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers.

  • Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks
  • Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes

From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

Product Details

ISBN-13: 9780470918203
Publisher: Wiley
Publication date: 12/07/2010
Pages: 272
Product dimensions: 5.60(w) x 8.80(h) x 0.80(d)

About the Author

Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.

Read an Excerpt

Click to read or download

Table of Contents

About the Author ix

Foreword xi

Acknowledgments xv

Introduction xix

Chapter 1 Lost in the Flood: Wired Causes Rise 1

Chapter 2 Friending for Good: The Facebook Philanthropists 23

Chapter 3 Signing up to Fight Evil: The Network Acts 41

Chapter 4 Portfolios for Change: Peer-to-Peer Philanthropy 59

Chapter 5 Defined by Causes: The Public Lives of Millennials 79

Chapter 6 From the Bottom Up: "The Order Is Rapidly Fading" 95

Chapter 7 Spare the Paperwork: The Quick Rise of Flash Causes 119

Chapter 8 Heralds of Change: Giving Goes Open Source 137

Chapter 9 Aspiration and Activism: Armies of Online Leaders 159

Chapter 10 Distributing the Cause Wired Future 179

Websites 199

Further Reading 207

Notes 211

Index 227

Customer Reviews