CBI Series in Practical Strategy, Strategic Market Planning: A Blueprint for Success

CBI Series in Practical Strategy, Strategic Market Planning: A Blueprint for Success

by Patrick McNamee


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Product Details

ISBN-13: 9780471499978
Publisher: Wiley
Publication date: 01/09/2001
Series: CBI Series in Practical Strategy Series
Pages: 382
Product dimensions: 5.98(w) x 9.02(h) x 0.83(d)

About the Author

PATRICK MCNAMEE is Professor of International Business in the University of Ulster, Northern Ireland and has been a visiting professor or guest lecturer at the following institutions: North-eastern University, Boston, USA; Henley - The Management Centre, Oxford, UK; The Strategic Planning Society, London, UK; Bodo Graduate School of Business, Bodo, Norway; The Irish Management Institute, Dublin, Ireland; IFL in Stockholm; The Free University, Amsterdam and Technische Universität Berlin. He has also conducted, for many years, strategy workshops for the Institute of Directors in Northern Ireland.
In addition to having published many articles, he has had six books published. He also has very strong links with industry having acted as a strategy consultant to many large firms from a great variety of industries - vending, carbonated drinks, retailing, luxury consumer goods, food processing, food distribution, insulation, engineering, steel distribution, aircraft manufacturing, stationery manufacturing, wholesale distribution and telecommunications.

Table of Contents

Part I: Background Information
The Market is the Message
The Concept of Strategy
Communicating the Strategic Market Plan
Skeleton Strategic Market Plan
Alban Chemicals: a Completed Strategic Market Plan
Part II: Developing a Strategic Market Plan
Introduction and Background to the Plan
Executive Summary
Defining the Business
Product Market Portfolio
Analysing the Environment
Analysing the Firm
Key Strategic Issues
Future Mission Goals, Targets and Portfolios
Gap Analysis
The Strategies
Tactics and Implementation
Resources for the Strategic Plan

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