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This is the first book to explore the phenomenon of glamour and celebrity in contemporary Russian culture, ranging across media forms, disciplinary boundaries and modes of inquiry, with particular emphasis on the media personality.
The book demonstrates how the process of 'celebrification' in Russia coincides with the dizzying pace of social change and economic transformation, the latter enabling an unprecedented fascination with glamour and its requisite extravagance; how in the 1990s and 2000s, celebrities - such as film or television stars - moved away from their home medium to become celebrities straddling various media; and how celebrity is a symbol manipulated by the dominant culture and embraced by the masses. It examines the primacy of the visual in celebrity construction and its dominance over the verbal, alongside the interdisciplinary, cross-media, post-Soviet landscape of today's fame culture.
Taking into account both general tendencies and individual celebrities, including pop-diva Alla Pugacheva and ex-President and current Prime Minister Vladimir Putin, the book analyses the internal dynamics of the institutions involved in the production, marketing, and maintenance of celebrities, as well as the larger cultural context and the imperatives that drive Russian society's romance with glamour and celebrity.
|Publisher:||Taylor & Francis|
|Series:||BASEES/Routledge Series on Russian and East European Studies Series|
|Product dimensions:||6.10(w) x 9.30(h) x 1.00(d)|
Table of Contents
List of figures xiii
List of contributors xvi
Part 1 The art of politics, and the politics of art 27
1 The ultimate celebrity: VVP as VIP objet d'art Helena Goscilo 29
2 The mistress of Moscow: a case of corporate celebrity Michelle Kuhn 56
Part 2 Prosaic glamour 73
3 Akunin's secret and Fandorin's luck: postmodern celebrity in post-Soviet Russia Brian James Baer Nadezhda Korchagina 75
4 Glamour à la Oksana Robski Tatiana Mikhailova 90
Part 3 Mediating glamour: film, estrada, and new media stars 105
5 Family, fatherland, and faith: the power of Nikita Mikhalkov's celebrity Stephen M. Norris 107
6 "Much ado and nothing": Mikhail Zadornov as a celebrity of Russian comedy Oxana Poberejnaia 127
7 Russian internet stars: gizmos, geeks, and glory Vlad Strukov 144
Part 4 Gendered sounds and screams of stardom 171
8 Feminism à la russe? Pugacheva-Orbakaite's celebrity construction through family bonds Olga Partan 173
9 Elevating Verka Serdiuchka: a star-study in excess performativity Jeremy Morris 195
Part 5 Moscow snobbery: from "high" art to haute cuisine 219
10 Zurab Tsereteli's exegi monumentum, Luzhkov's largesse, and the collateral rewards of animosity Helena Goscilo 221
11 Hot prospekts: dining in the new Moscow Darra Goldstein 279