Celebrity Branding & Brand Endorsements: An Insight

Celebrity Branding & Brand Endorsements: An Insight

by Kisholoy Roy

NOOK Book(eBook)

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Overview

This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.


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Product Details

ISBN-13: 9781257691791
Publisher: Lulu.com
Publication date: 09/15/2011
Sold by: LULU PRESS
Format: NOOK Book
File size: 3 MB

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