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Cengage Advantage Books: This is PR: The Realities of Public Relations / Edition 11
     

Cengage Advantage Books: This is PR: The Realities of Public Relations / Edition 11

by Doug Newsom, Judy Turk, Dean Kruckeberg
 

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ISBN-10: 1111836833

ISBN-13: 9781111836832

Pub. Date: 01/06/2012

Publisher: Cengage Learning


Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples,

Overview


Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Product Details

ISBN-13:
9781111836832
Publisher:
Cengage Learning
Publication date:
01/06/2012
Edition description:
New Edition
Pages:
384
Sales rank:
1,271,132
Product dimensions:
7.90(w) x 9.90(h) x 0.70(d)

Table of Contents


1. PR Roles and Responsibilities. 2. PR's Origins and Evolution. 3. Research: Planning, Processes and Techniques. 4. Publics and Public Opinion. 5. Theoretical Underpinnings for PR. 6. PR Ethics and Responsibilities. 7. PR and the Law. 8. Strategic Management in PR Practice. 9. Communication Channels and Media. 10. Tactics and Techniques: Details That Make PR Strategy Work. 11. Campaigns. 12. Crisis and Credibility.

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